mobile privacy

This category contains 6 posts

To Be or Not To Be: That is the Mobile First Index

By: Jess Carson Anyone who has even the smallest link to a search engine marketer has heard the phrase “Mobile First Index” uttered in reverence, anxiety and/or fear. We know this major algorithm update will shake up Google’s search engine results in a huge way, but the question is when? With the announcement coming out… Continue reading »

People of Ad Tech: Evidon CEO Scott Meyer

Evidon CEO Scott Meyer tells WIT Strategy Partner Bill Brazell that GDPR, the General Data Protection Regulation, is a big deal because it amps up the requirements for consent, and the fines for failing to comply are colossal. Your risk level depends on how much data you’re collecting on EU citizens. Evidon just launched a… Continue reading »

People of Ad Tech: Adform N.A. GM Julian Baring

Adform North American General Manager Julian Baring tells WIT Strategy Partner Bill Brazell about the EU’s General Data Protection Regulation, or GDPR, which will take effect in May 2018. (Baring notes the site counting that day down.) Noncompliance will cost violators 4% of their global annual revenue. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

People of Ad Tech: engage:BDR CEO Ted Dhanik

Engage:BDR CEO Ted Dhanik tells WIT Strategy Partner Bill Brazell about malvertising: What it is, how it works, and how companies like engage:BDR fight it. Dhanik explains that some bad actors now create LinkedIn profiles and fake email addresses to help them pose as employees of legitimate companies so they can spread malvertising by buying… Continue reading »

People of Ad Tech: Sense360’s Eli Portnoy

Sense360 Co-founder and CEO Eli Portnoy tells WIT Strategy‘s Bill Brazell how cell-phone gyroscopes and accelerometers can work with GPS to give marketers and app makers a much more granular understanding of what cell-phone users are doing, and therefore what experiences may appeal to them. Portnoy explains a number of ways his company protects consumer… Continue reading »

How to Win the Mobile Arms Race

How to Win the Mobile Arms Race We all know that mobile isn’t “just another channel”, and brands are now thinking about how mobile may soon fundamentally change the way they operate their businesses — if it hasn’t already done so. At the moment, we’re seeing a mobile arms race. Some brands are now investing… Continue reading »

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