Mobile Marketing

This category contains 19 posts

Over The Rainbow? The Risks of “Too Much Publicity.”

Is there such a thing as too much publicity? In the age of social media, we’re programmed to share information and experiences in real-time – anything from celebrity encounters, to world travels, to baby’s first steps, to DIY projects. Whether it’s good or bad, news travels fast; and it travels even faster on online. For… Continue reading »

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

Mobile Video Has Hit a Tipping Point: Here’s What That Means for Brands

By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

People of Ad Tech: Pypestream CEO Richard Smullen

Pypestream Founder and CEO Richard Smullen tells WIT Strategy Partner Bill Brazell that he wondered why he couldn’t instant-message his airline as easily as he could IM his sister. So after finding someone to replace him at Genesis Media, he launched Pypestream, the market’s first purpose-built B2C messenger — a step toward what Richard sees… Continue reading »

People of Ad Tech: Aki Technologies CEO Scott Swanson

Aki Technologies Co-founder and CEO Scott Swanson tells WIT Strategy Partner Bill Brazell what it means that people are now spending more time in mobile apps than they are watching TV. Swanson explains that Aki has found 130 “mobile moments” — times of day or activities in which mobile users respond better to ads —… Continue reading »

People of Ad Tech: Thinknear’s Loren Hillberg on Location-Based Ad Campaigns

Thinknear President and GM Loren Hillberg explains that location-based mobile advertising is more complex than some people imagine, and that one of those complexities involves predicting where mobile-phone users will go next.

The Makegood: 2014 Year in Review

As 2014 begins to wind down there seems to be a ‘year in review’ article or list around every corner. So the staff at The Makegood figured we would jump on the bandwagon and take a trip down memory lane ourselves. We kicked back, grabbed some eggnog, reread every article and discussion, and consulted our analytics data… Continue reading »

The Makegood Q&A with Loren Hillberg, President & GM, Thinknear by Telenav

The Makegood: You’ve been in the mobile space for a number of years.  What aspects of your experience are most relevant for your new role at Thinknear? I’ve served in a number of digital and mobile roles but have always had a focus on scaling high-growth businesses. At Telenav, I’ve had the chance to develop… Continue reading »

Mobile Media Buyers are in the Technology Business

 Mobile media has a clear tech basis. When buyers decide how and what to buy, to suit up and execute their mobile ad marketing, they are in fact making technology decisions every step of the way. So, the business of technology is a very real consideration for the mobile marketer, as the strength of any… Continue reading »