This category contains 2 posts

People of Ad Tech: Blackwood Seven North America CEO Mark Zamuner

Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.

A Net Without Net Neutrality

 Dylan manages PulsePoint’s US publisher business development efforts across the companies display, video and mobile inventory. He also works closely with PulsePoint’s internal product and data science teams to develop and implement new revenue maximizing publisher programs. Netizens remain outraged following a recent district court ruling that struck down the Federal Communications Commission’s ability to… Continue reading »