Media Companies

This category contains 16 posts

You Can’t Win If You Don’t Compete – Why Competitive Search Campaigns Are A Must for Advertisers

By Amanda Fiore and Oliver Nelson  Competitive paid search campaigns should always be a cornerstone consideration for your SEM campaign. While many industries understand the advantages of bidding against competitive terms we find healthcare and pharmaceuticals, in particular, continue to lag behind in their employment of these campaigns; we’re shocked each time we transition existing… Continue reading »

Marketing Lessons from the U.S. Election

Depending on how you voted, you’re either cheering this week or you’re doing your best to cope with the nation’s choice for President of the United States.  But whatever your political leanings, there are several important takeaways from this election cycle that we can apply to our own campaigns.  Let’s share some learning in the… Continue reading »

So You’ve Hired A Media Agency! Now What?

By: Amanda Fiore As a client, hiring an agency to plan, negotiate, buy and execute media to support your brand and help achieve its business goals can be a large but rewarding task. So now that you’ve hired an agency, what’s next? Which marketing responsibilities does the agency take on, versus the internal client team?… Continue reading »

Buzzfeed Rejects Trump Ads

It is no surprise that the Republican Presidential nominee Donald Trump has ruffled feathers from the very beginning of his 2016 presidential campaign. From his offensive comments towards women to his extreme views on immigration, Trump has not been shy expressing his often controversial political views. Up until now Trump has been winning primary elections… Continue reading »

Ready Set Rocket Partner Aaron Harvey on Digital Strategies

 Aaron Harvey is currently Partner at Ready Set Rocket, a full service Digital Marketing Agency that specializes in Digital Marketing Strategy, Search Engine Marketing, Web Design, and more. Harvey has previous experience at Purple, Rock, Scissors! and Hydra Studio, where he led in business development. The Makegood recently spoke to Harvey about the company’s growth and success.… Continue reading »

Project: Worldwide’s Robert Vallee Jr. on Moving a Marketing Empire into the Digital Age

Robert Vallee Jr. is the Chairman and CEO of Project: Worldwide the independent holding company for multiple agencies focused on delivering Engagement Marketing services globally. Prior to Project: Worldwide, Robert was Chairman and CEO of George P. Johnson Company, which became a part of Project: WorldWide in 2010. The Makegood recently spoke with Robert about his position… Continue reading »

How Buzzfeed is Transforming the Media Industry

From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is today. GroupM, a few blocks away on 7th Avenue, is the world’s largest buyer of media from the world’s largest sellers. Another agency behemoth, Mediavest, is further uptown at Broadway and… Continue reading »

Who in Media and Advertising Will Be Immortalized?

The New York Times obituaries section is the city’s toughest club to get into. First, you have to die. Second, of the 150,000 people each day that are eligible, The Times selects only one or two people to get in. Given these long odds, who from our industry might eventually make it past the Times’… Continue reading »

MediaLink’s Dee Salomon on Advertising’s Next Growth Segment: Content-tech

This guest column was written by Dee Salomon, Senior Vice President of MediaLink LLC, a strategic advisory and business development firm. At the 2008 IAB annual meeting, Wenda Harris Millard heralded the ad-tech revolution with her ‘pork bellies and diamonds’ speech.  Five years later we have seen impressive growth in programmatic and audience-targeted media and… Continue reading »

5 Digital Media Trends For 2013

I feel like we’re at an important juncture in digital media. Consolidation is happening all over the place so that a few key players are emerging in ecommerce, in social and in technology.. We’ve witnessed Facebook struggle in 2012  potentially putting a spanner in the works for many upcoming tech companies. The impact of this has signalled a warning sign… Continue reading »

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