ROI Influencer Media CEO Seth Kean tells WIT Strategy Partner Bill Brazell why he argued in a recent Ad Age column that many brands don’t appreciate celebrities the way they should. Hot trend: Brands increasingly want to buy influencer marketing the way they buy display media. Music: “Morning Rays” by Jim Duffy. Used with permission.
By: Jess Carson I know, it seems like every two seconds the “all-powerful” Google is updating its algorithm to further enhance user experience (which is the holy grail because, let’s face it, users are difficult). Back in August of 2016, Google announced that it would start “cracking down” on “intrusive interstitials” (say that three times… Continue reading »
By: Lynnsey Rijos In such a busy environment as ours, it can be easy to fall into patterns, pick up bad habits, or invest energy on the wrong issues. In the new year, I encourage you to rethink your own patterns and bad habits, and meditate on what efforts you can make to go into… Continue reading »
Depending on how you voted, you’re either cheering this week or you’re doing your best to cope with the nation’s choice for President of the United States. But whatever your political leanings, there are several important takeaways from this election cycle that we can apply to our own campaigns. Let’s share some learning in the… Continue reading »
If agencies are transparent about media they’re reselling to their clients, is that enough? The 4As recently announced that member agencies failing to adhere to their transparency guidelines could end up purged from the organization. That’s a harsh penalty that will, no doubt, make agencies think twice about opaque arrangements that allow them to earn… Continue reading »
Be honest. When you hear the word “programmatic,” what’s the first thing you think of? If you’re like a lot of marketers, your brain might conjure up images of digital ads, ad exchanges, bidding algorithms and targeting personas. And this is a problem. Digital has always had its issues with lingo and tech talk. The… Continue reading »
Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.
I’m not part of an agency creative team, rather a media professional that has over the years worked closely with the creative department at various agencies. Sometimes, the creative department can go into an assignment thinking radio creative isn’t very sexy. They think it’s limiting in its execution; “you can’t win any big CLIO awards”… Continue reading »
By: Amanda Fiore As a client, hiring an agency to plan, negotiate, buy and execute media to support your brand and help achieve its business goals can be a large but rewarding task. So now that you’ve hired an agency, what’s next? Which marketing responsibilities does the agency take on, versus the internal client team?… Continue reading »
On our way to becoming media generalists, we are first specialists. And the medium we first specialize in can hold a special place in our hearts like a first summer crush. But solid rationale and a wide range of considerations are the drivers of successful campaigns, and letting our feelings get in the way… Continue reading »