media and marketing resolutions

This category contains 3 posts

How to Filter Bias from your Media Plans

  On our way to becoming media generalists, we are first specialists.  And the medium we first specialize in can hold a special place in our hearts like a first summer crush. But solid rationale and a wide range of considerations are the drivers of successful campaigns, and letting our feelings get in the way… Continue reading »

Dismantling Accordion Media

“It does this,” he said, pulling his hands apart and then clasping them together repeatedly.  To me, it looked like he was playing an invisible accordion.  I was at my first agency gig, and this was one of my coworkers explaining how media planning and buying functions move from centers of excellence within a holding… Continue reading »

My Media New Year’s Resolutions

It’s that time of year when promises are made to one’s self that portend the improvement of that self. A pledge to forestall the pleasures of the present you in order to benefit the future you. But as always these promises are hard to keep. Either because they are unrealistically ambitious or because they are… Continue reading »

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