Media Agencies

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MEC’s Marla Kaplowitz on People Management and Employee Happiness

By ⋅ June 13, 2013 ⋅ Post a comment

Marla Kaplowitz is CEO of MEC North America, a top media buying and planning firm. The Makegood recently spoke with Marla about keeping employees happy, managing distributed teams, and empowering leaders.The Makegood: Marla, you are known for a modern leadership style at MEC. Can you elaborate on your happiness concept, how MEC launched the program,… Continue reading »

MEC’s Susan Schiekofer on Media Buying, Planning and Social Media

By ⋅ February 1, 2013 ⋅ Post a comment

Susan Schiekofer is President of Digital for North America MEC, one of the world’s top media agencies. The Makegood recently spoke with Susan about her new position, brand communication and social media data. The Makegood: In November, you were promoted to MEC’s President Digital, congratulations! Can you elaborate on your new priorities? My priority is to… Continue reading »

Underscore’s Tom Hespos on Social Media and The Future of Communications (Part II)

By ⋅ January 11, 2013 ⋅ Post a comment

Tom Hespos is the chairman and president of Underscore Marketing, an independent media agency that creates and manages digital marketing programs. The Makegood recently spoke with Tom about Social Media, Online Marketing and the changing digital landscape. (Read Part I) The Makegood: On your corporate blog, you write about brands on Facebook. Can you explain the… Continue reading »

Underscore’s Tom Hespos on Social Media and The Future of Communications (Part I)

By ⋅ January 11, 2013 ⋅ Post a comment

Tom Hespos is the chairman and president of Underscore Marketing, an independent media agency that creates and manages digital marketing programs. The Makegood recently spoke with Tom about Social Media, Online Marketing and the changing digital landscape. The Makegood: Tom, you started Underscore Marketing in May 2002, focusing on digital media for clients from all product… Continue reading »

5 Digital Media Trends For 2013

By ⋅ December 20, 2012 ⋅ Post a comment

I feel like we’re at an important juncture in digital media. Consolidation is happening all over the place so that a few key players are emerging in ecommerce, in social and in technology.. We’ve witnessed Facebook struggle in 2012  potentially putting a spanner in the works for many upcoming tech companies. The impact of this has signalled a warning sign… Continue reading »

Good Apple’s Al Muzaurieta and Nedim Aruz on Digital Media

By ⋅ November 30, 2012 ⋅ Post a comment

Al Muzaurieta (right) is Founder & President, and Nedim Aruz is Co-Founder and Vice President of Good Apple Digital, a full service digital media planning and buying agency. The Makegood recently spoke with them about their niche in the marketplace, media planning and brand engagement. The Makegood: Nedim and Al, you met each other over 10 years ago working as media planners at… Continue reading »

AdMonsters’ Bowen Dwelle on The Future of Digital Media

By ⋅ September 28, 2012 ⋅ Post a comment

Bowen Dwelle is the Founder and CEO of AdMonsters. Since 1999, AdMonsters has grown from an informal group of early pioneers in online ad operations to a global network of senior leaders in the field. We recently spoke with Bowen about AdMonsters and the future of digital media. The Makegood: Bowen, after working in advertising technology… Continue reading »

NextMark’s Joe Pych on The 10 Biggest Problems with RFPs

By ⋅ September 18, 2012 ⋅ 4 comments

It’s the fall media planning season. It’s the time of the year when leaves fall and make a mess of all the yards in the neighborhood. It’s also the time of the year when RFPs fall and make a mess of all the desks and inboxes in the media world. In The Fiesta Nobody Loves, Doug… Continue reading »

We’re Not in Digital Media Anymore

By ⋅ August 27, 2012 ⋅ Post a comment

The digital media business is evolving so fast that the roles for people are changing very quickly. In some cases, people have migrated to adjacent industries. Others have so closely tracked the transformation of media into a technology business that they now essentially work for tech companies. And a few have left media and advertising… Continue reading »

Building the Core of Your Agency

By ⋅ July 17, 2012 ⋅ One comment

Advertising agencies are notoriously inefficient in digital media. A recent study showed that agencies typically spend more than $4,000 in media labor to place an advertisement on a website. The good news for challengers is there’s a big opportunity to win business away from inefficient agencies by adopting new methods that give you a sustainable… Continue reading »

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