Measuring Impression

This category contains 2 posts

People of Ad Tech: Steve Latham of Encore Media Metrics

Encore Media Metrics CEO Steve Latham tells WIT Strategy‘s Bill Brazell that too many agencies continue to rely on last-click attribution because brands don’t insist on better measures. Meanwhile, brands that are having success with higher-quality measurement understandably avoid telling their competitors how to replicate that success — so the word doesn’t spread. Nonetheless, while… Continue reading »

How Can Adometry Measure True Performance Statistics?

 Casey Carey is currently the Director of Adometry Marketing, Google, a platform that optimizes advertising campaigns with the most accurate marketing analytics platform, providing top agencies and advertisers remarkable results. Prior to Adometry, Carey was responsible for generating business value at several successful technology companies, most recently serving as the VP of Marketing at Monsoon Commerce. The… Continue reading »