marketing technology

This category contains 34 posts

People of Ad Tech: GlobalWide Media Director Zackary Cantor

GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer behavior has not — many consumers continue to rely on the word of mouth of their peers for purchase recommendations. GlobalWide Media taps into that peer network in an effort to leverage influence authentically.… Continue reading »

People of Ad Tech: Pypestream CEO Richard Smullen

Pypestream CEO Richard Smullen tells WIT Strategy Partner Bill Brazell that companies with large call centers — particularly insurance companies and regulated government industries — are increasingly turning to chatbots. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: ADmantX VP Nick Welch

AdmantX VP Nick Welch tells WIT Strategy Partner Bill Brazell that publishers often define ‘brand safe’ more loosely than do the brands themselves. Welch sees natural-language processing as the best way to ensure brand safety for all parties. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Lineate CEO Ben Engber

Lineate CEO Ben Engber tells WIT Strategy Partner Bill Brazell that while it’s easier to gather large amounts of data, many companies wonder what to do with it all. Engber cites an eMarketer report that 51% of companies today use 21 or more digital marketing solutions — which leads to orchestration challenges. Music: “Morning Rays”… Continue reading »

SEOs Must Now Do More Than Just . . . Well, SEO

By Oliver J. Nelson In April of last year I wrote about RankBrain and its potential to alter how we approach good search engine optimization (SEO.)  In little under a year later, we have already started to notice the impact this change has had on our clients’ performance. It’s simply no longer good enough for… Continue reading »

Being Careful with Mobile Interstitials

By: Jess Carson I know, it seems like every two seconds the “all-powerful” Google is updating its algorithm to further enhance user experience (which is the holy grail because, let’s face it, users are difficult). Back in August of 2016, Google announced that it would start “cracking down” on “intrusive interstitials” (say that three times… Continue reading »

Fact or Fiction? The Dangers of Fake News in Advertising

By: Jason Gee In 2016, that question became a lot harder to discern, especially when it came to which news articles were authentic or fake. Traditionally, major news networks (e.g., NBC, ABC, CBS) and newspapers (e.g., The New York Times, The Washington Post) would be the leaders in news publishing, and most would agree that journalistic reporting… Continue reading »

People of Ad Tech: MediaPost Editor Tobi Elkin

MediaPost Real-Time Daily and Native Insider Editor Tobi Elkin tells WIT Strategy Partner Bill Brazell that she’s against ad blocking, and offers predictions for the year ahead. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Bombora CEO Erik Matlick

Bombora CEO Erik Matlick tells WIT Strategy Partner Bill Brazell that marketers, who need both quality and scale, often find that companies offer only one. Bombora organizes data that shows behavioral intent, enabling marketers to figure out which companies may be on the verge of a big purchase. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

People of Ad Tech: Metamarkets CEO Mike Driscoll

Metamarkets Founder and CEO Mike Driscoll, who learned to love data while earning a doctorate in computer science and biology, tells WIT Strategy Partner Bill Brazell that brands now recognize that they’re paying not just for performance, but also for the data that can tell them who they’re reaching and how. Metamarkets itself does not… Continue reading »

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