Marketing

This category contains 156 posts

A Consultant’s Perspective: Q&A with Mike Drexler of Drexler Fajen & Partners

By: Tom Hespos Between media companies, advertising and marketing agencies, and the clients who hire them, there are dozens upon dozens of moving pieces at stake in their interactions. However, moving across all three branches of this industry are consultants, whose agencies work between clients, agencies, and media companies to ensure growth for all three,… Continue reading »

The Power of Brand Monitoring and Link Building

Link Building may not seem like a top priority some days, and it can even seem tedious; however, through various brand mentioning tools and a focus on social listening, link building is an easier way to identify new opportunities, reach out to consumers, and discover potential issues with your brand. Maintaining a brand in all… Continue reading »

SEOs Must Now Do More Than Just . . . Well, SEO

By Oliver J. Nelson In April of last year I wrote about RankBrain and its potential to alter how we approach good search engine optimization (SEO.)  In little under a year later, we have already started to notice the impact this change has had on our clients’ performance. It’s simply no longer good enough for… Continue reading »

The Triumphs and Concerns of Radio Mergers

Do you tune-in to your favorite AM radio station in the morning and throughout the day to get your daily dose of news, traffic and weather?  If so, you are probably familiar with many of the CBS owned and operated stations across the country, such as WCBS-AM, (known as 88 or 880, it’s dial position… Continue reading »

How Twitter Is Changing for Advertisers

By: Martin Cahill Twitter’s constant controversy and advertiser fear of making missteps can be discouraging, but can Twitter’s consumer attention be ignored? A little more than ten years ago, Twitter launched, and became a hub for community engagement, news, silly stories and memes, and a way of reaching people, and in doing so, bringing them… Continue reading »

Being Careful with Mobile Interstitials

By: Jess Carson I know, it seems like every two seconds the “all-powerful” Google is updating its algorithm to further enhance user experience (which is the holy grail because, let’s face it, users are difficult). Back in August of 2016, Google announced that it would start “cracking down” on “intrusive interstitials” (say that three times… Continue reading »

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

People of Ad Tech: sfBIG President Kelly Burke

San Francisco Bay Area Innovation Group President Kelly Burke tells WIT Strategy Partner Bill Brazell what’s hot right now in the city by the Bay: virtual reality, addressable TV, attribution — and pot. Music: “Morning Rays” by Jim Duffy. Used with permission.

New Arenas of Magazine Ad Revenue

It’s no surprise that the consumer magazine industry is struggling to secure Ad pages and keep their publications vibrant. But how many of you know that a fair amount of the well-known publishers such as Hearst, Time Inc., Bonnier and Meredith, have line extensions that are revenue generators for their brands? Are the publishers really… Continue reading »

Escaping Tunnel Vision in the New Year

By: Amanda Fiore Every year, whether we’re ready or not, Q4 rolls around, meaning one thing: enter tunnel vision. Tunnel vision can be defined as the tendency to focus exclusively on one thing, without taking into consideration the entire picture. During Q4, tunnel vision is seemingly inevitable: we’re wrapping up the entire fiscal year, in… Continue reading »

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