Marketing

This category contains 142 posts

You Can’t Win If You Don’t Compete – Why Competitive Search Campaigns Are A Must for Advertisers

By Amanda Fiore and Oliver Nelson  Competitive paid search campaigns should always be a cornerstone consideration for your SEM campaign. While many industries understand the advantages of bidding against competitive terms we find healthcare and pharmaceuticals, in particular, continue to lag behind in their employment of these campaigns; we’re shocked each time we transition existing… Continue reading »

The Power of Local Markets

While traveling for the up-coming Thanksgiving holiday, take close account of your surroundings for tips on how to be a better planner and/or buyer.  There are generally several nuances that you can pick-up on while traveling that you can tap into when it comes time to write and execute your media plan.  Here are a… Continue reading »

People of Ad Tech: Fohr Card Founder James Nord

Fohr Card Founder and CEO James Nord tells WIT Strategy Partner Bill Brazell that his early success on Tumblr showed him the power of creating a following, and inspired him to create a platform that could bring brands and influencers together. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: ZipSprout CEO Megan Hannay

ZipSprout CEO Megan Hannay tells WIT Strategy Partner Bill Brazell that her company, which comes out of the SEO space, realized that marketers had a hard time finding local nonprofits to sponsor. So it began matching sponsors with local charities. Music: “Morning Rays” by Jim Duffy. Used with permission.

Marketing Lessons from the U.S. Election

Depending on how you voted, you’re either cheering this week or you’re doing your best to cope with the nation’s choice for President of the United States.  But whatever your political leanings, there are several important takeaways from this election cycle that we can apply to our own campaigns.  Let’s share some learning in the… Continue reading »

People of Ad Tech: Insightpool CEO Devon Wijesinghe

Insightpool CEO Devon Wijesinghe tells WIT Strategy Partner Bill Brazell that influencer *marketing* is better than influencer *advertising* in a number of ways. Insightpool’s platform nurtures the relationships that promote influencer marketing. Music: “Morning Rays” by Jim Duffy. Used with permission.

The Importance of Competitive Analysis in Advertising

Today we live in a world driven by technology. With the tap of a finger or click of a mouse, a vast amount of information is readily available for just about anyone’s use, including advertisers. In our interconnected world, accessible information has given advertisers an edge like never before. They have access to insightful information… Continue reading »

The Presidential Debates Have Become Something The WWE Would Dream Up

From Trump’s pre-debate press conference to the non-handshake heard around the country, the debates are causing people to search. Sunday night’s Town Hall debate drew 69MM viewers (down nearly 20% from the first debate) but there was no shortage of dramatic moments. To understand what viewers were thinking, our team reviewed the top search trends… Continue reading »

Local Market Nuances

By: Cindy Seebeck Seasoned local market buyers, cultivate sales relationships in the markets they cover so that they can, by extension, have on-the-ground intelligence about the market – almost if they were living there.  This knowledge, bestowed upon them by their sales reps, is invaluable as they navigate the nuances of their markets.   Over the… Continue reading »

Hiding Behind Garden Walls

When have walled gardens ever been good for digital advertising? As an industry, we are doomed to repeat our history with walled gardens because we haven’t learned from it sufficiently.  The truth is that most ad-supported walled gardens end up dying after marketers struggle to measure them and either can’t come to any meaningful conclusion… Continue reading »

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