marketers

This category contains 18 posts

People of Ad Tech: Blackwood Seven North America CEO Mark Zamuner

Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: GDM Group CRO Mark Hassin

GDM Group Chief Revenue Officer Mark Hassin tells WIT Strategy Partner Bill Brazell that marketers today find it difficult to work with multiple vendors toward widely varying KPIs — so ClickDealer and MobAir merged to form GDM Group, giving marketers a unified platform. Hassin said GDM Group’s international footprint — its employees speak 11 languages… Continue reading »

Buzzfeed Rejects Trump Ads

It is no surprise that the Republican Presidential nominee Donald Trump has ruffled feathers from the very beginning of his 2016 presidential campaign. From his offensive comments towards women to his extreme views on immigration, Trump has not been shy expressing his often controversial political views. Up until now Trump has been winning primary elections… Continue reading »

Marketers Are About to Break the Big Data Bottleneck, But Then What?

By Ray Duong, GM, Optimizer at Lotame Today, there’s no shortage of Big Data available to marketers. But for all the automation in collecting Big Data, marketers are still building and optimizing audiences manually through trial and error. The result is a costly Big Data bottleneck that undermines the value of a data-driven media strategy.… Continue reading »

Merging a Pre-Targeting Mindset Into the Marketing Mix

By John Mracek, CEO, NetSeer So you’re a marketer who’s mastered retargeting. You’re reaching your current and former customers, anyone who has visited your website or downloaded your app, and even those who have merely done a search within your broad product category. That adds up to a large pool of prospective future converters, but… Continue reading »

People of Ad Tech: SocialCode CMO Max Kalehoff

SocialCode Chief Marketing Officer Max Kalehoff tells WIT Strategy‘s Bill Brazell that today’s smartest marketers are ‘digital first’ — that is, they use the fast learning and data of online advertising to guide marketing decisions in other media. Max explains how controlling waste may be the fastest path to ROI, and notes that the finely… Continue reading »

Optimizing for Viewability Won’t Fix Display

              If there were any doubts that ad viewability would be the hottest ad tech topic of 2015, they evaporated with recent announcements from Google, the IAB, and the American Association of Advertising Agencies.   On the heels of Google’s December announcement that 56% of ads served on the… Continue reading »

People of Ad Tech: eMarketer Publisher Crystal Gurin

eMarketer Publisher and VP Crystal Gurin tells WIT Strategy‘s Bill Brazell about the data explosion her publication has both chronicled and fostered, including the surprising rise of digital advertising and the occupational hazard of being asked constantly ‘What’s next?’ Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: James Curran of STAQ

STAQ CEO and Cofounder James Curran explains why he created a system that automates the collection and aggregation of reporting and line-item information for publishers and marketers, how STAQ cooperates with other systems, and the operational nightmare that can result from the new focus on viewability.

Signal Surpasses 10,000 Customers Globally

 Mike Sands is currently the CEO of Signal, a marketing technology that integrates email, text, social media, offers and promotions into a single marketing platform that businesses love. Prior to Signal, Sands was part of the original Orbitz team, where he held the positions of CMO and COO. The Makegood recently spoke with Sands about Signal’s… Continue reading »

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