Location-Based Targeting

This category contains 12 posts

People of Ad Tech: StreetFight CEO Laura Rich

StreetFight Cofounder and CEO Laura Rich tells WIT Strategy Partner Bill Brazell about StreetFight’s new National-to-Local Marketers report, and describes ways to address the challenges that face vertical publications. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Aki Technologies CEO Scott Swanson

Aki Technologies Co-founder and CEO Scott Swanson tells WIT Strategy Partner Bill Brazell what it means that people are now spending more time in mobile apps than they are watching TV. Swanson explains that Aki has found 130 “mobile moments” — times of day or activities in which mobile users respond better to ads —… Continue reading »

People of Ad Tech: Lotame CEO Andy Monfried

Lotame CEO Andy Monfried tells WIT Strategy‘s Bill Brazell about the two methods of cross-device targeting: deterministic and probabilistic. Companies like Lotame make matches using unstructured data nuggets to tie devices together — relying on location, IP, and browsing habits to make it likely the two devices are linked. Lotame works on a number of… Continue reading »

People of Ad Tech: Sense360’s Eli Portnoy

Sense360 Co-founder and CEO Eli Portnoy tells WIT Strategy‘s Bill Brazell how cell-phone gyroscopes and accelerometers can work with GPS to give marketers and app makers a much more granular understanding of what cell-phone users are doing, and therefore what experiences may appeal to them. Portnoy explains a number of ways his company protects consumer… Continue reading »

People of Ad Tech: Econsultancy’s Stefan Tornquist

Econsultancy VP of Research Stefan Tornquist tells WIT Strategy‘s Bill Brazell that too many companies think they handle customer service well. Their customers disagree. Tornquist explains how companies could use technology to strengthen relationships with customers. He suggests that companies start using real-time data, customization and geolocation to create uniquely valuable connections with customers, rather… Continue reading »

People of Ad Tech: Operative CEO Lorne Brown

Operative CEO Lorne Brown tells WIT Strategy‘s Bill Brazell how clients such as Clear Channel, CBS Radio and Comcast are monetizing their enormous local media businesses in a time when the average local business receives an average of 38 different sales reps per month. Brown illuminates four factors that affect publishers’ profitability: 1) The time… Continue reading »

People of Ad Tech: Thinknear’s Loren Hillberg on Location-Based Ad Campaigns

Thinknear President and GM Loren Hillberg explains that location-based mobile advertising is more complex than some people imagine, and that one of those complexities involves predicting where mobile-phone users will go next.

The Makegood Q&A with Loren Hillberg, President & GM, Thinknear by Telenav

The Makegood: You’ve been in the mobile space for a number of years.  What aspects of your experience are most relevant for your new role at Thinknear? I’ve served in a number of digital and mobile roles but have always had a focus on scaling high-growth businesses. At Telenav, I’ve had the chance to develop… Continue reading »

The Real Deal on Beacons, Buzzfeed, and NYC Phone Booths

Earlier this month, Buzzfeed released an article about bluetooth beacons “hiding” and “tracking your every move” in New York City phone booths.  As someone who is deeply involved in location based data and digital out-of-home advertising, I received the article from countless sources, including partners and clients.  While Buzzfeed produced an enthralling article on the… Continue reading »

Ed Haslam Is Taking PlaceIQ To The Next Level

Ed Haslam was recently named SVP of Marketing at PlaceIQ, the technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations. Ed joins PlaceIQ from YuMe, a video ad startup. Prior, he cofounded Ludic Labs, which was acquired by Groupon. The Makegood recently spoke with… Continue reading »

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