Local News

This category contains 3 posts

People of Ad Tech: StreetFight CEO Laura Rich

StreetFight Cofounder and CEO Laura Rich tells WIT Strategy Partner Bill Brazell about StreetFight’s new National-to-Local Marketers report, and describes ways to address the challenges that face vertical publications. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Operative CEO Lorne Brown

Operative CEO Lorne Brown tells WIT Strategy‘s Bill Brazell how clients such as Clear Channel, CBS Radio and Comcast are monetizing their enormous local media businesses in a time when the average local business receives an average of 38 different sales reps per month. Brown illuminates four factors that affect publishers’ profitability: 1) The time… Continue reading »

Why Is Local TV News Exploding?

Why are local TV stations investing in more local news broadcasts when every bit of research tells them they ought not to? There is no debating the need for a multitude of news services. A democracy must have plurality of voices for the distribution of news, general information as well as editorial perspectives from different… Continue reading »

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