Legal

This category contains 4 posts

People of Ad Tech: SuperAwesome CEO Dylan Collins

SuperAwesome CEO Dylan Collins tells WIT Strategy Partner Bill Brazell that as 10-year-olds become the unofficial CTOs of their households, and influence parental purchases, electronics and auto advertisers have begun to aim ads at them. Advertisers can’t use cookies or any kind of profiling on kids under 13, though — and that protected group is… Continue reading »

People of Ad Tech: 33Across CEO Eric Wheeler

33Across CEO Eric Wheeler tells WIT Strategy Partner Bill Brazell that people who use ad-blocking software are stealing, and that Congress may soon act to stop it. Meanwhile, he says that video consumption will only rise, as improved data plans and phones — he says that Apple already knows what its next three or four… Continue reading »

People of Ad Tech: Segmint’s Rob Heiser

Rob Heiser, cofounder and CEO of Segmint, tells WIT Strategy‘s Bill Brazell how his company works with highly regulated data, why financial institutions have lagged behind other industries in the use of data in advertising, and why Segmint’s ad campaigns Never Stop Running.

When Telemarketing is the Target: How to Avoid Legal Trouble

By Ross Shanken, CEO, LeadiD When it comes to Telephone Consumer Protection Act (TCPA) lawsuits, it’s not a question of if a business will get sued, but when. The onslaught of TCPA litigation affects any vertical that dials consumers, and that means pretty much every industry. With the ongoing proliferation of mobile devices, how can… Continue reading »

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