Interactive Engagement

This category contains 5 posts

People of Ad Tech: Sabio CEO Aziz Rahim

Sabio CEO Aziz Rahim tells WIT Strategy Partner Bill Brazell that people now spend nearly six times as many minutes ‘in-app’ as they do on the mobile web, but many misuse the stat ‘time spent in app.’ Rahim notes that airline and hotel apps are often pivotal even though users spend little time in them.… Continue reading »

People of Ad Tech: Innovid CEO Zvika Netter

Innovid CEO Zvika Netter tells WIT Strategy Partner Bill Brazell that after the first two phases of online video — mimicking broadcast TV, then selecting audiences programmatically — the industry is focusing on the message itself. Personalizing creative, Netter says, can increase engagement by “hundreds of percent.” Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

People of Ad Tech: Zentrick CEO Pieter Mees

Having noticed the passivity with which he and others typically watch video, Zentrick Co-founder and CEO Pieter Mees searched for a way to make the growing medium as engaging as websites. He tells WIT Strategy‘s Bill Brazell how major brands use Zentrick’s technology platform to make videos interactive and track user engagement in great depth… Continue reading »

Adcade Launches HTML5 Ad-building Platform

 Rob Cromer is currently the CEO and a Co-Founder of Adcade, a cross platform, HTML5 rich media vendor and 3rd party server. The company has built a custom HTML5 Canvas-based advertising framework from scratch that is able to replicate any and all animations that can be done in Flash, as well as tapping into the native device… Continue reading »

Sponsor

Sponsor