in-image advertising

This category contains 3 posts

People of Ad Tech: Netseer’s Amir Bakhshaie

Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also understand the power of images, have been creating increasing amounts… Continue reading »

People of Ad Tech: Netseer’s Dennis Clerke

Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are just two successful… Continue reading »

Achieving Critical Mass: The Future of GumGum and In-Image Advertising

Mike Rosner is the Chief Revenue Officer at GumGum, the world’s largest in-image advertising provider. Mike has led national and global sales teams since 1999 and spent time at PointRoll, EyeWonder, MediaMind and DoubleClick. In this newly created role at GumGum, Mike will oversee multiple revenue streams and will be primarily responsible for leading GumGum’s worldwide sales organization in… Continue reading »

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