image recognition

This category contains 3 posts

People of Ad Tech: Netseer’s Dennis Clerke

Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are just two successful… Continue reading »

Engaging the Digital Goldfish: Are You Contextually Relevant?

A recent PBS NewsHour story on chronic illness plaguing adults was a photo essay. No statistical data, no mention of medical journals, no expert doctor commentary. Only pictures of people with their illness written on their arms and hands covering their mouth.  Yet, it was engaging and impactful. Why only visual images in a medical… Continue reading »

People of Ad Tech: BlurbIQ CEO Scott Reese

BlurbIQ CEO Scott Reese tells WIT Strategy‘s Bill Brazell that he got into the advertising business because he hated advertising. Reese explains that gamification can induce people to pay attention to ads, and announces that BlurbIQ will soon release an industry-first image content discovery platform. The platform will enable advertisers to easily add images that… Continue reading »

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