IAB

This category contains 4 posts

Native Ad Regulation

Just a couple days before Christmas, the Federal Trade Commission issued guidance on Native Advertising that touched off a wave of blamestorming across the digital industry. The timing was terrific.  With visions of sugarplums dancing in everyone’s heads, and the ad industry preparing for its end-of-the-year shutdown, the controversy could wait.  We would deal with… Continue reading »

Make Ads LEAN? How About We FLATTEN Them?

“We messed up.” – The Interactive Advertising Bureau. “We know.” – Everybody Else. There’s probably a really good book to be written about how the digital ad industry got to this point, where it cluttered up digital media so badly that the industry requires a “Hoarders”-style intervention. Don’t.  Say.  We.  Didn’t.  Warn.  You. It’s a… Continue reading »

Optimizing for Viewability Won’t Fix Display

              If there were any doubts that ad viewability would be the hottest ad tech topic of 2015, they evaporated with recent announcements from Google, the IAB, and the American Association of Advertising Agencies.   On the heels of Google’s December announcement that 56% of ads served on the… Continue reading »

Is It Time for a Ts & Cs Refresher?

How often should we re-examine standard Terms & Conditions for the digital media buying industry? This happens every few years, it seems.  Insertion Orders issued at a display campaign launch end up setting off a flurry of meetings with legal teams from both the advertiser and the publisher sides of the equation.  Meanwhile, this cavalcade… Continue reading »

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