Human Brands

This category contains 2 posts

Optimizing for Viewability Won’t Fix Display

              If there were any doubts that ad viewability would be the hottest ad tech topic of 2015, they evaporated with recent announcements from Google, the IAB, and the American Association of Advertising Agencies.   On the heels of Google’s December announcement that 56% of ads served on the… Continue reading »

The Dawn of the ‘Human Era’ Brand

 What makes us human? It may come as a surprise to hear that brands all over the world, from start-ups to blue-chip corporations, are beginning to ask themselves this exact same question. In an industry where consumers continue to crave that personal touch, businesses are forced to take stock of how they communicate with the… Continue reading »

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