This category contains 3 posts

People of Ad Tech: Adsmovil CEO Alberto Pardo on the Hispanic Mobile Exchange

Adsmovil Founder and CEO Alberto “Banano” Pardo tells WIT Strategy‘s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones. Adsmovil, which serves large publishers such as Univision and Telemundo, partnered with PubMatic to launch the programmatic exchange. As Pardo explains, the… Continue reading »

Why do U.S. DTC Marketers Ignore the Fastest-Growing Segment Of the U.S. Population?

With 55.7 million Hispanic Americans in the US, representing 18% of the populations, Hispanics are a foundational component of American society. While many of these Hispanic Americans are multigenerational, quite a few are relatively new to the country.  These millions of citizens are creating their own American experience and, from a Marketing Communications perspective, brand… Continue reading »

Valassis Announces Shopper Marketing Report

 Lisa Reynolds is currently the Vice President, Brand Strategy and Campaign Solutions at Valassis, a  leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. The Makegood recently spoke with Lisa about the announcement of Valassis’s Shopper Marketing Report. The Makegood: Being a leader in… Continue reading »