GumGum

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Why Color Choice Can Impact Ad Performance

By John Weisgerber, SVP Sales, GumGum Your color choices can have a huge impact on campaign performance because 85 percent of people cite color as the main reason why they buy a particular product. There are longstanding theories in advertising and branding that specific colors connote universal feelings and emotions, and elicit specific behaviors. When… Continue reading »

Achieving Critical Mass: The Future of GumGum and In-Image Advertising

Mike Rosner is the Chief Revenue Officer at GumGum, the world’s largest in-image advertising provider. Mike has led national and global sales teams since 1999 and spent time at PointRoll, EyeWonder, MediaMind and DoubleClick. In this newly created role at GumGum, Mike will oversee multiple revenue streams and will be primarily responsible for leading GumGum’s worldwide sales organization in… Continue reading »

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