Growth

This category contains 3 posts

People of Ad Tech: Adloox CEO Marco Ricci

Adloox CEO Marco Ricci tells WIT Strategy Partner Bill Brazell that ad fraud is growing faster than ad tech — prompting brands to spend ad dollars elsewhere. Ricci explains how domain spoofing works, arguing that it’s more sophisticated than botnet fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Pepperjam CEO Michael Jones

As MediaPost’s Laurie Sullivan first reported, performance marketing leader EBay Enterprise Marketing Solutions became Pepperjam on April 6. Pepperjam CEO Michael Jones tells WIT Strategy Partner Bill Brazell that he’s excited to move back to the brand he was leading when eBay acquired it in 2011. Recent acquisitions make Pepperjam the world’s largest affiliate network,… Continue reading »

Record Growth at Palisades MediaGroup

 Arthur Chan is currently the Senior VP of Marketing at Palisades MediaGroup, an independent, full-service agency that offers digital media and creative, national and local audio/video investment, strategic planning, business intelligence, analytics and consumer insights, outdoor and print advertising. Prior to Palisades, Chan was the Marketing Director at Sony. The Makegood recently spoke with Chan about… Continue reading »

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