Google

This category contains 23 posts

To Be or Not To Be: That is the Mobile First Index

By: Jess Carson Anyone who has even the smallest link to a search engine marketer has heard the phrase “Mobile First Index” uttered in reverence, anxiety and/or fear. We know this major algorithm update will shake up Google’s search engine results in a huge way, but the question is when? With the announcement coming out… Continue reading »

People of Ad Tech: Adform N.A. GM Julian Baring

Adform North American General Manager Julian Baring tells WIT Strategy Partner Bill Brazell about the EU’s General Data Protection Regulation, or GDPR, which will take effect in May 2018. (Baring notes the site counting that day down.) Noncompliance will cost violators 4% of their global annual revenue. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

People of Ad Tech: Thunder CEO Victor Wong

Thunder CEO Victor Wong tells WIT Strategy Partner Bill Brazell that in a world of walled gardens, it has become increasingly important to have a place to create, store and distribute ads — and that’s the niche creative management platforms, or CMPs, have filled. Wong says creative has become the only common thread linking a… Continue reading »

People of Ad Tech: Crealytics CEO Andreas Reiffen

Google Earnings Edition: Crealytics CEO and Cofounder Andreas Reiffen tells WIT Strategy Partner Bill Brazell that when Google reports its earnings after the market closes on Thursday, we should learn that Cost-Per-Click, or CPC, has dropped even as Google itself has continued to grow. In explaining how Google pulls off that trick, Reiffen expands on… Continue reading »

Fact or Fiction? The Dangers of Fake News in Advertising

By: Jason Gee In 2016, that question became a lot harder to discern, especially when it came to which news articles were authentic or fake. Traditionally, major news networks (e.g., NBC, ABC, CBS) and newspapers (e.g., The New York Times, The Washington Post) would be the leaders in news publishing, and most would agree that journalistic reporting… Continue reading »

More Marketing Lessons from the 2016 Election

Did social listening lead political pundits down the wrong path during the election? A few weeks ago, I wrote a piece on the marketing lessons we can all learn from the 2016 U.S. general election, knowing that there were many more to come. One of the biggest lessons since learned concerns social listening, its current… Continue reading »

Considerations for Global Paid Search: One Size Does NOT Fit All!

By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

Google Reveals Their Top 3 Search Ranking Factors

By Oliver J. Nelson Google announced last month their top three considerations used to determine a websites rank: onsite content, links, and RankBrain. RankBrain should be no surprise – we knew this was at least in the top three. Nevertheless, this is the first time we have gained this type of insight into how Google assigns… Continue reading »

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