Friendly Brands

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People of Ad Tech: Q Digital CEO Scott Gatz

Q Digital CEO Scott Gatz tells WIT Strategy Partner Bill Brazell that 70% of America’s 16 million LGBTQ adults would pay a premium to support a brand that supports them. He says Lexus and Marriott are among the brands doing it right. Gatz notes that the threat of backlash from those who might boycott brands… Continue reading »

The Dawn of the ‘Human Era’ Brand

 What makes us human? It may come as a surprise to hear that brands all over the world, from start-ups to blue-chip corporations, are beginning to ask themselves this exact same question. In an industry where consumers continue to crave that personal touch, businesses are forced to take stock of how they communicate with the… Continue reading »

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