fragmentation

This category contains 3 posts

People of Ad Tech: Thunder CEO Victor Wong

Thunder CEO Victor Wong tells WIT Strategy Partner Bill Brazell that in a world of walled gardens, it has become increasingly important to have a place to create, store and distribute ads — and that’s the niche creative management platforms, or CMPs, have filled. Wong says creative has become the only common thread linking a… Continue reading »

People of Ad Tech: Atomized CEO ChRiS Gomersall

Atomized CEO ChRiS Gomersall tells WIT Strategy Partner Bill Brazell that he came up with the idea for Atomized while serving as Facebook’s first creative strategy leader. He saw a need for a service that showed a marketer what each campaign looks like on each medium, in real time. (One marketer was dismayed to learn,… Continue reading »

Fragmented Audiences and Fractured Content

Saturday was a fine New York City weekend day. I worked on errands in the apartment with the wife. We ran some errands around the neighborhood. Stopped in at one of those Greek diners that used to be ubiquitous throughout the city but are now rare enough to be considered hip. You know the placeā€¦… Continue reading »

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