First-Party Ad Server

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What a First-Party Buy Side Ad Server Can Do That a Third-Party Buy-Side Ad Server Cannot

Many of you may have probably read Tim Mayer’s recent blog post “Why Does an Advertiser Need an Ad Server?” and I wanted to dig a level deeper into the ad server topic and explain the differences between using a first-party ad server versus a third-party ad server. I collaborated with Tim on the below… Continue reading »

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