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People of Ad Tech: Harkness Hall Editorial Director Caroline Waxler

Harkness Hall Editorial Director Caroline Waxler tells WIT Strategy Partner Bill Brazell that the most successful events promise to solve genuine problems — and fulfill that promise. Editorial judgment is more important to that success than the choices of venue and food, yet many people underestimate the importance of that judgment. Music: “Morning Rays” by… Continue reading »

A Consultant’s Perspective: Q&A with Mike Drexler of Drexler Fajen & Partners

By: Tom Hespos Between media companies, advertising and marketing agencies, and the clients who hire them, there are dozens upon dozens of moving pieces at stake in their interactions. However, moving across all three branches of this industry are consultants, whose agencies work between clients, agencies, and media companies to ensure growth for all three,… Continue reading »

People of Ad Tech: AdSemble CEO Matthew Olivieri

AdSemble CEO Matthew Olivieri tells WIT Strategy Partner Bill Brazell that by the year 2020, more than half of America’s static billboards will be digitized. AdSemble is building a marketplace that enables advertisers to buy ads on all the digital billboards within, say, 15 miles of a particular city. Music: “Morning Rays” by Jim Duffy.… Continue reading »

The Benefits of Addressable Television

Wouldn’t it be fantastic if you could take the precision, targeting, analytics, and reporting of digital campaigns and make them even better?  Well, you can!  Drum roll please . . . Addressable TV has all the elements of digital with one distinct advantage: reach. According to the Video Advertising Bureau, TV delivers more than 90%+… Continue reading »

People of Ad Tech: whiteBULLET CEO Peter Szyszko

WhiteBULLET Solutions CEO Peter Szyszko tells WIT Strategy Partner Bill Brazell that many brands are inadvertently paying to advertise on sites that host illegal content. Szyszko’s company scours the web for such sites, using AI to enable programmatic bidders to evaluate site legitimacy in real time. Music: “Morning Rays” by Jim Duffy. Used with permission.

Advertising at Medical Conferences

By: Amanda Fiore and Lynnsey Rijos Each year there are hundreds of medical conferences, hosted by media associations, which bring together thousands of physicians, researchers, and exhibitors from all over the globe to exchange ideas, theories, and new information relating to the specific medical specialties. Doctors wait all year for these meetings where they can learn… Continue reading »

People of Ad Tech: StackCommerce CEO Josh Payne

StackCommerce CEO and Founder Josh Payne tells WIT Strategy Partner Bill Brazell that publishers seeking to monetize their sites ought to consider options like ‘native commerce,’ a white-label shop that offers inventory relevant to their audience. Music: “Morning Rays” by Jim Duffy. Used with permission.

The Power of Brand Monitoring and Link Building

Link Building may not seem like a top priority some days, and it can even seem tedious; however, through various brand mentioning tools and a focus on social listening, link building is an easier way to identify new opportunities, reach out to consumers, and discover potential issues with your brand. Maintaining a brand in all… Continue reading »

People of Ad Tech: AppsFlyer Sales VP Sunil Bhagwan

AppsFlyer Sales VP Sunil Bhagwan tells WIT Strategy Partner Bill Brazell that marketers can now use refereshable identifiers to figure out who’s using mobile devices. His company’s ability to attribute mobile actions has attracted more than 2,000 partners, including Facebook, Google and Latin American player Adsmovil. Bhagwan says the industry is on the verge of… Continue reading »

SEOs Must Now Do More Than Just . . . Well, SEO

By Oliver J. Nelson In April of last year I wrote about RankBrain and its potential to alter how we approach good search engine optimization (SEO.)  In little under a year later, we have already started to notice the impact this change has had on our clients’ performance. It’s simply no longer good enough for… Continue reading »

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