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People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

To Be or Not To Be: That is the Mobile First Index

By: Jess Carson Anyone who has even the smallest link to a search engine marketer has heard the phrase “Mobile First Index” uttered in reverence, anxiety and/or fear. We know this major algorithm update will shake up Google’s search engine results in a huge way, but the question is when? With the announcement coming out… Continue reading »

Fixing The Media Planning Process

By: Hemali Lakhani You don’t have to stand alone in defending your ad plan anymore. We know you’re often asked to be the one standing in front of senior management to present your plan and defend your approach when the last of the planning sessions come to a close. Sure, you’re smart, and yes, you… Continue reading »

People of Ad Tech: Evidon CEO Scott Meyer

Evidon CEO Scott Meyer tells WIT Strategy Partner Bill Brazell that GDPR, the General Data Protection Regulation, is a big deal because it amps up the requirements for consent, and the fines for failing to comply are colossal. Your risk level depends on how much data you’re collecting on EU citizens. Evidon just launched a… Continue reading »

The Importance of Social Listening

By: Martin Cahill So much of what we do in marketing and Search is geared toward execution. Making campaigns, creating content, developing tags, gauging customers or consumers or visitors, forecasting, and so on, all of it is centered around preparation, implementation, and execution. And while the great part of that execution and reporting can be… Continue reading »

The Evolution of Point-of-Care Marketing

By: Lynnsey Rijos There is no question that the patient journey has evolved over time. There are more steps involved, from the time symptoms occur to the time when you visit a doctor. With numerous health websites, people are more inclined to first research their symptoms and then diagnose themselves, or consult a friend or… Continue reading »

People of Ad Tech: Cxense CPO Tom Wilde

Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.

SEO On The Page and Off

By: Martin Cahill But there are some aspects that, no matter the algorithm update or the demands of the user, will not change. Those aspects are On Page SEO and Off Page SEO. And while it may seem better to focus on one or the other, the best practice is grounded in contributing to both… Continue reading »

The 90/10 Rule of Ad Tech

In a week that saw a high-flyer of Ad Tech sell for a 90 percent discount to its IPO price, I was reminded of a longstanding rule of thumb. The reminders of that rule are all around me on the consumer tech side – the Apple Watch that sits unused on my nightstand, because I’m too… Continue reading »

Protecting Your Brand Through Programmatic

By: Amanda Fiore Programmatic advertising is a growing phenomena, accounting for more and more advertising dollars than ever before. Because of its precise targeting capabilities through demographic, contextual and behavioral targeting, and automated nature allowing for efficiencies, it is no surprise programmatic ad campaigns are on the rise. However, media companies need to be aware… Continue reading »

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