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Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

People of Ad Tech: Affinio CEO Tim Burke

Affinio Founder and CEO Tim Burke tells WIT Strategy Partner Bill Brazell that too many marketers are targeting “guessed personas” — making audience assumptions that are unnecessary in an age of deeper data. His company looks at what people follow on social media, rather than what they say, as an indicator of their true interests.… Continue reading »

Swimming Upstream: The Growing Power of Video Streaming

Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

People of Ad Tech: Ai Media COO Sergio Alvarez

Ai Media Group Founder and COO Sergio Alvarez tells WIT Strategy Partner Bill Brazell that search advertising is holding its own in the age of social, because people use social networks for very different reasons than they use search. Ai Media won an award recently for enabling its partners not only to properly attribute credit… Continue reading »

People of Ad Tech: “YouthNation” Author Matt Britton

MRY founder and CEO Matt Britton tells WIT Strategy‘s Bill Brazell about his hot new book, “YouthNation: Building Remarkable Brands in a Youth-Driven Culture.” Among the insights Matt shares here: Young people are now driving the entire economy in a way that’s never been seen before; “Barbell Economics” reflects the erosion of the middle class… Continue reading »

The Makegood: 2014 Year in Review

As 2014 begins to wind down there seems to be a ‘year in review’ article or list around every corner. So the staff at The Makegood figured we would jump on the bandwagon and take a trip down memory lane ourselves. We kicked back, grabbed some eggnog, reread every article and discussion, and consulted our analytics data… Continue reading »

Reassessing Digital Privacy Standards in Light of Facebook’s Atlas

In late September of 2014, Facebook announced the launch of an extensive new advertising network after having rebuilt the Atlas ad server. By all accounts, Facebook’s new advertising network has an incredibly rich pool of data to draw upon – a pool that apparently includes information collected on Facebook and off Facebook, and by the… Continue reading »

The Great Social Migration: Five+ Years Later

What were you doing about five years ago? If you were in your thirties, you may have just discovered the wonders of social media and it was quickly becoming clear that there was pretty much only one game in town—Facebook. But if you were in college, you may already have passed the saturation point and… Continue reading »

Mobile Is a Creative Battlefield

For years representatives from Facebook vehemently denied it was building an ad network as the industry collectively rolled its eyes in disbelief. Of course it was coming, we all thought as the heads continued to shake – with Facebook increasingly ubiquitous across the Internet, how could it dare miss out on such a dramatic revenue… Continue reading »

CEO ChoiceStream Eric Bosco on Evolving Advertising Industry

 Eric Bosco is currently the CEO at ChoiceStream, a a full-service Demand Side Platform that offers branding and pay for performance digital advertising services based on its programmatic media buying platform. Bosco was previously the COO at ChoiceStream, and CPO at comScore. The Makegood recently spoke with Bosco about his expectations for the future of advertising… Continue reading »

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