Event Marketing

This category contains 2 posts

People of Ad Tech: California Sunday’s Chas Edwards

California Sunday President and Publisher Chas Edwards tells WIT Strategy Partner Bill Brazell about the two paths publishers can take today. One path, Chas says, garners all revenue from digital platforms, so — because online advertising doesn’t pay much — such publishers focus on volume, producing many stories per day and disseminating them across social… Continue reading »

GPJ Celebrates 100 Years in Business

 Chris Meyer is currently the CEO at George P. Johnson, the world’s leading event and experience marketing agency. Prior to GPJ, Meyer was the Executive Vice President of Enterprise Business Development at INXPO. The Makegood recently spoke with Meyer about GPJ’s 100th year anniversary. The Makegood: Congratulations on reaching a milestone at George P. Johnson, the company’s 100th… Continue reading »

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