EU marketplace

This category contains 6 posts

People of Ad Tech: Evidon CEO Scott Meyer

Evidon CEO Scott Meyer tells WIT Strategy Partner Bill Brazell that GDPR, the General Data Protection Regulation, is a big deal because it amps up the requirements for consent, and the fines for failing to comply are colossal. Your risk level depends on how much data you’re collecting on EU citizens. Evidon just launched a… Continue reading »

People of Ad Tech: Adform N.A. GM Julian Baring

Adform North American General Manager Julian Baring tells WIT Strategy Partner Bill Brazell about the EU’s General Data Protection Regulation, or GDPR, which will take effect in May 2018. (Baring notes the site counting that day down.) Noncompliance will cost violators 4% of their global annual revenue. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

People of Ad Tech: GingerMay Founder Victoria Usher

GingerMay Founder and Managing Director Victoria Usher tells WIT Strategy Partner Bill Brazell how her global tech PR firm uses a company’s differentiators to create thought-leadership campaigns. Usher also explains how public relations in Europe works differently than in the U.S. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: GDM Group CRO Mark Hassin

GDM Group Chief Revenue Officer Mark Hassin tells WIT Strategy Partner Bill Brazell that marketers today find it difficult to work with multiple vendors toward widely varying KPIs — so ClickDealer and MobAir merged to form GDM Group, giving marketers a unified platform. Hassin said GDM Group’s international footprint — its employees speak 11 languages… Continue reading »

People of Ad Tech: SuperAwesome CEO Dylan Collins

SuperAwesome CEO Dylan Collins tells WIT Strategy Partner Bill Brazell that as 10-year-olds become the unofficial CTOs of their households, and influence parental purchases, electronics and auto advertisers have begun to aim ads at them. Advertisers can’t use cookies or any kind of profiling on kids under 13, though — and that protected group is… Continue reading »

Europe’s Opt-In Dystopia

There’s a trade war brewing between the U.S. and Europe over the future of digital media – and Europe has fired its first shot. Interestingly, the weapon du jour in this trade war is privacy. And much like the infamous Maginot line, the tactics used in this war are very likely to be circumvented. Europe… Continue reading »

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