Entrepreneurship

This category contains 3 posts

People of Ad Tech: NewCo CEO John Battelle

NewCo CEO John Battelle was there when HotWired put up the world’s first banner ad, and his bestselling business book “The Search” explained how Google and its rivals transformed our culture. Now the Sovrn Holdings chairman and Axciom board member tells WIT Strategy Partner Bill Brazell that ad tech is the processing layer for the… Continue reading »

The Economy of Fun and Digital Start-ups

Recently I’ve been intrigued by two start-up businesses. Neither has reinvented the wheel, or innovated, but both have significantly disrupted their markets. On paper each business might sound ridiculous propositions, and had they been pitched before they were proven successes, I would imagine them to be laughed out the boardroom by VCs. Before I reveal… Continue reading »

GumGum’s Ophir Tanz on What In-Image Ads mean to the Industry

  Ophir Tanz is the Co-Founder and CEO of GumGum, the world’s largest in-image ad platform. Prior to launching GumGum, Ophir was CEO and co-founder of Mojungle.com, a mobile-media sharing platform that was sold to Shozu.com in 2007. The Makegood recently spoke with Ophir about entrepreneurship, GumGum, and the future of the advertising industry. The Makegood:… Continue reading »

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