Engagement

This category contains 14 posts

People of Ad Tech: Insightpool CEO Devon Wijesinghe

Insightpool CEO Devon Wijesinghe tells WIT Strategy Partner Bill Brazell that influencer *marketing* is better than influencer *advertising* in a number of ways. Insightpool’s platform nurtures the relationships that promote influencer marketing. Music: “Morning Rays” by Jim Duffy. Used with permission.

What Ever Happened To Virtual Reality?

By: Lynnsey Rijos We all know the rules of supply and demand. The success of a product or brand is dependent upon the demand in the market. The demand for virtual reality (VR) technology, however, does not seem to be high. While millennials and the subsequent generation are the first to embrace this innovation, VR… Continue reading »

People of Ad Tech: Sticky CEO Jeff Bander

Sticky CEO & CRO Jeff Bander tells WIT Strategy Partner Bill Brazell that his company specializes in Visual Engagement Optimization — combining information on engagement and emotion as people watch video ads. In 27 countries Sticky has asked, “Did people comprehend the ad? What did they respond to?,” using webcams to measure facial responses. A… Continue reading »

People of Ad Tech: Suggestv CEO James Pringle

Suggestv CEO James Pringle tells WIT Strategy‘s Bill Brazell that too many ‘promoted content’ companies send readers away to low-quality clickbait sites. Can publishers do better? As Pringle recently described on LinkedIn, Artificial Intelligence and machine learning can use contextual relevance to double a publisher’s on-site video views. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

Go Global With Programmatic Campaigns, But Choose Your Partners Wisely

Global programmatic is the next frontier for U.S. marketers seeking to expand their brands’ footprint. According to a recent survey and whitepaper from IAB and Winterberry Group entitled, “Going Global: Programmatic Audience Development Around the World,” 72%U.S. and U.S.-based global publishers are pursuing a data-driven, programmatic approach to audience engagement in non-U.S. markets. But only… Continue reading »

10 (Unexpected) Differences Between Millennials in the U.S. Northeast vs. West

 Millennials are a coveted demographic group for many consumer marketers and media companies. New insights to help increase the percentage of their eyeballs and purchasing activity is the subject of many research projects, which seek new, innovative ways to look at this segment of 18-34 year olds. One way to look at Millennials is by… Continue reading »

The Great Social Migration: Five+ Years Later

What were you doing about five years ago? If you were in your thirties, you may have just discovered the wonders of social media and it was quickly becoming clear that there was pretty much only one game in town—Facebook. But if you were in college, you may already have passed the saturation point and… Continue reading »

How Can you Increase Video Engagement?

 Kevin Lenane is the co-founder of Veenome, a platform that automatically translates videos into data at a very large scale to help Ad Networks and Publishers lift their CPMs. Prior to founding Veenome, Lenane was the Director of Mobile Strategy at PointAbout. The Makegood recently spoke with Lenane about Veenome’s capabilities. The Makegood: Veenome analyzes video… Continue reading »

Taking Content from Good to Great: How Video is Pushing Good Content to the Forefront

 As the digital media industry evolves, video messaging has become another way to deliver content to consumers.  Consumers want content that’s easy to access and enjoy, and video content is one of the most engaging ways to deliver that.  Marketers are challenged to produce good content and video has become another tool in taking good… Continue reading »

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