This category contains 11 posts

People of Ad Tech: Reporter Todd Wasserman

Freelance writer Todd Wasserman tells WIT Strategy‘s Bill Brazell that he recently left a business-editor post at Mashable to strike out on his own. A column at U.K.-based Campaign Magazine and regular work for The Economist Intelligence Unit help structure his week, while leaving time for him to pitch other ideas. Wasserman has useful advice… Continue reading »

Uncubed: The Most Creative Gathering for Talented Startups

 Tarek Pertew is the Co-Founder and CCO of Wakefield, which publishes a widely-read digital magazine on startups. Tarek is also the creator of Uncubed, Wakefield’s wildly popular tech event and one of the largest Startup event series in the US.  The Makegood recently spoke with Tarek about Uncubed, and how it is very different from… Continue reading »

4A’s Singleton Beato on Cultural Diversity in the Advertising Industry

 Singleton Beato is the Executive Vice President of Diversity & Inclusion and Talent Development for the American Association of Advertising Agencies (4A’s). Founded in 1917, the 4A’s is the national trade association representing the advertising agency business in the United States. The Makegood recently spoke with Singleton about diversity in the advertising field and the future of… Continue reading »

Firehouse’s Greg Hunter on Hard Work Paying Off

Greg Hunter is Group Creative Director / Principal of the Dallas-based advertising, marketing, and PR agency: Firehouse. He was recently promoted  from Associate Creative Director. He attended the University of Texas at Austin and spent three years at Mother New York as a copywriter. The Makegood recently spoke with Greg about his “meteoric rise” through… Continue reading »

David&Goliath’s Director of New Business, Kingsley Taylor, on his New Position at D&G

Kingsley Taylor was recently hired as David&Goliath’s Director of New Business. David&Goliath is a full-service, independent creative agency based in Los Angeles. Prior to this, Kingsley was employed at Ogilvy as Global Business Director. The Makegood recently spoke with Kingsley about his legacy at Ogilvy, and what he hopes to accomplish at D&G. The Makegood: Congratulations… Continue reading »

Don’t Quit on Me, Millennials

Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years—unless you’ve been fired—you will need to resign. This is especially true in media and advertising where change is constant and new opportunities come along frequently. Since you may need to resign more than a dozen… Continue reading »

How to Survive New York’s Media Industry

I came to New York to work in media a decade ago and there’s no other place I’d rather do business. Each morning I step off my commuter train I feel invigorated about being in the big leagues, competing at the highest level. I’ve learned a lot after a decade working in the city, from… Continue reading »

Get Hired: 10 Tips for Landing a Job

Like a lot of companies, we’ve been making a number of hires recently. There are some great candidates on the market, including recent college graduates. But it’s surprising how many people mess up the most basic aspects of applying for and getting a job. Here are ten tips for getting hired: 1. DO what is… Continue reading »

Help Wanted: What to Look for in a New Employee

Like many media and technology companies, we are planning to staff up as we prepare for our next stage of growth. Many of the qualities we’re looking for from prospective employees could be useful to your company as well. True believers. You have to be ambitious to build an enterprise technology company in a place like… Continue reading »

That’s What She Said: Brick Walls and Boiling Frogs

For decades, gender roles have been pretty divided in the workplace. Men, for the most part, aren’t shy about vocalizing their demands – whether it’s negotiating their salaries up front, asking for raises or increasing budgets to add additional staff. I myself can attest to the fact that female professionals, however, are bound by a… Continue reading »