Emotional Targeting

This category contains 5 posts

Is Ad Tech Worthless? Yes, If All It Accomplishes Is Efficient Ways To Buy Worthless Inventory

For all the advances in data, targeting and algorithms, it’s a surprise that the digital media industry continues to focus on technological advancements, while ignoring the ultimate goal of brand advertising—to make meaningful connections with people. Today, along with everyone else in the industry, digital brand marketers can utilize first and third-party data to access… Continue reading »

Why Emotional Connections Matter for Digital Brand Marketers

 For all its so called “advancements,” digital advertising hasn’t lived up to its potential for brands. And that’s not just my opinion, but also that of marketing executives with large budgets. A recent Millward Brown Digital survey reveals that half of digital marketer respondents agree with this statement: “Digital held promise for brand marketers, but… Continue reading »

Why is Video Going to be your Best Friend?

 Jayson Dubin is the Founder and CEO of Playwire, the only online video hosting service that delivers encoding, hosting, syndication and monetization in one easy application. The Makegood recently spoke with Dubin about video monetization. The Makegood: Why are publishers increasingly investing in video for their monetization strategies? How can brands and publishers build successful video… Continue reading »

Ace Metrix’s EVP of Marketing on Stunning Growth in 2013

 Jonathan Symonds is the Executive Vice President of Marketing at Ace Metrix, a television and video analytics company dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context.  The Makegood recently spoke with Symonds about Ace Metrix’s record growth in 2013. The Makegood: Congratulations on Ace Metrix’s record growth over the past… Continue reading »

VisualDNA’s Ian Woolley on Real Time Understanding (RTU)

 Ian Woolley is Chief Commercial Officer at VisualDNA, an audience insights company with patented technology helping businesses understand people online. The company is headquartered in Shoreditch, London and Ian joined the team just a few months ago. The Makegood recently spoke with Ian about VisualDNA’s products and vision. The Makegood: Congratulations on the launch of… Continue reading »