emarketer

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People of Ad Tech: eMarketer Publisher Crystal Gurin

eMarketer Publisher and VP Crystal Gurin tells WIT Strategy‘s Bill Brazell about the data explosion her publication has both chronicled and fostered, including the surprising rise of digital advertising and the occupational hazard of being asked constantly ‘What’s next?’ Music: “Morning Rays” by Jim Duffy. Used with permission.

The Holiday Search

The days between Thanksgiving and the New Year is typically a period when people spend more time with family and friends and less time online. In the search marketing world this typically results in a significant dip in traffic for most categories outside of shopping, which peaks during this time. However, trends over the past few… Continue reading »

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