Efectiveness

This category contains 2 posts

SEO and Psychology: The Behavior of the Online Consumer

By: Jess Carson In 2013, Google gave $1.2 million in awards to people researching social computing. Why do you think that is? Because Google is trying to understand how people interact with algorithms. Have you noticed that each major technological update correlates to a consumer behavior trait that has changed the landscape of search? Google’s… Continue reading »

Marketing in The Age of Advertising Blindness, Part II: A Solution

Last week I wrote about the notion that the modern human had developed advertising blindness. The homo mercatus is a species so over-advertised to that he has evolved to a state of being able to pass over marketing with little or no effort. What options are left brands when the intended audiences of their messaging… Continue reading »

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