Education

This category contains 10 posts

Knowing When To Stop Negotiating

By: Cindy Seebeck Broadcast buyers count themselves among some of the best negotiators in the media business, but negotiation means a lot more than simply getting the best price for a schedule. Did you know that over focusing on getting the best price can put you at higher risk of preemption and keep you from… Continue reading »

People of Ad Tech: MediaVillage Publisher Jack Myers

MediaVillage Publisher and MyersBizNet Chairman Jack Myers tells WIT Strategy Partner Bill Brazell that MediaVillage has been publishing 50 pieces of thought leadership per week in the run-up to its official launch in a couple of weeks, by writers such as Stuart Elliott and Charlene Weisler. At the same time, Myers is preparing to publish… Continue reading »

adMarketplace Partners with Pencils of Promise to Educate the Developing World

 Jamie Hill is currently the CEO and founder of admarketplace, a programmatic search advertising marketplace. Prior to adMarketplace, he was an executive at CBS Broadcasting. Before joining CBS, Hill worked at Telerep where he was responsible for developing marketing strategies for Fortune 500 advertisers. The Makegood recently spoke with Hill about the company’s partnership with Pencils… Continue reading »

School’s Max Lenderman on Teaching Brands to be Verbs, Not Nouns

 Max Lenderman is a Principal at School, a division of Project: Worldwide that invents, designs and orchestrates strategy and creative work that focuses on human-connecting mediums –experiential, social, digital – that have been proven most effective in sparking meaningful understanding, mass participation and culture change for our partners and their efforts to do good. The Makegood… Continue reading »

College Students: The “Made-To-Order” Generation

We are pleased to welcome Elizabeth Harz as a contributor at The Makegood. Elizabeth is Vice President of Business Development at Chegg Inc., an online academic hub that connects students to the people and tools needed to succeed in college through homework help, course selection, eTextbook and textbook options as well as school and scholarship connections. When… Continue reading »

Chegg’s Elizabeth Harz on Best Practices for Marketing to Millennials

Elizabeth Harz serves as Vice President of Business Development at Chegg, The Student Hub.  She is charged with building the company’s marketing services business, helping connect external brands with 16-to-24 year-old consumers. The Makegood recently spoke with Elizabeth about how millennial students differ from past generations and how Chegg is working with brand partners to help… Continue reading »

Manage Client Expectations on Cost of Entry

Over the course of my career, I’ve worked for clients with many different degrees of experience with media.  I’ve had clients who came from the agency side and ran their own in-house agencies (and who had more media experience than me), and I’ve had clients who were new to the job with no experience using… Continue reading »

Who in Media and Advertising Will Be Immortalized?

The New York Times obituaries section is the city’s toughest club to get into. First, you have to die. Second, of the 150,000 people each day that are eligible, The Times selects only one or two people to get in. Given these long odds, who from our industry might eventually make it past the Times’… Continue reading »

Don’t Listen to People Like Me — Get Your MBA!

“Matt, will you write a recommendation so that I can go business school? I want to get my MBA,” my colleague Katie Bronnenkant asked me a few years ago. “Why do you need an MBA? You work in media,” I said dismissively. At the time Katie and I both worked at MEC, the global media… Continue reading »

Do You Need a College Degree to Work in Media?

With student debt now topping $1 trillion dollars and the cost of college far outpacing inflation, some have begun to question if getting a college education is worth it. Industries like media and advertising tend to rely on a lot of on the job training—client entertaining and negotiating isn’t something most schools teach. To get… Continue reading »

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