eCommerce

This category contains 5 posts

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

People of Ad Tech: Pepperjam CEO Michael Jones

As MediaPost’s Laurie Sullivan first reported, performance marketing leader EBay Enterprise Marketing Solutions became Pepperjam on April 6. Pepperjam CEO Michael Jones tells WIT Strategy Partner Bill Brazell that he’s excited to move back to the brand he was leading when eBay acquired it in 2011. Recent acquisitions make Pepperjam the world’s largest affiliate network,… Continue reading »

People of Ad Tech: Reporter Todd Wasserman

Freelance writer Todd Wasserman tells WIT Strategy‘s Bill Brazell that he recently left a business-editor post at Mashable to strike out on his own. A column at U.K.-based Campaign Magazine and regular work for The Economist Intelligence Unit help structure his week, while leaving time for him to pitch other ideas. Wasserman has useful advice… Continue reading »

The Holiday Search

The days between Thanksgiving and the New Year is typically a period when people spend more time with family and friends and less time online. In the search marketing world this typically results in a significant dip in traffic for most categories outside of shopping, which peaks during this time. However, trends over the past few… Continue reading »

HookLogic’s Jonathan Opdyke on Enabling Brands to Become Direct Marketers

 Jonathan Opdyke is CEO of HookLogic Inc., the global leader in commerce search advertising. HookLogic Inc enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. John recently spoke with The Makegood about his latest investment round and the competitive landscape that his company faces.… Continue reading »

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