display advertising

This category contains 4 posts

People of Ad Tech: Sublime Skinz COO Jerem Febvre

Sublime Skinz COO and Cofounder Jerem Febvre tells WIT Strategy Partner Bill Brazell that many display ads fail because they are never seen — and many that are seen, annoy. In response, Sublime Skinz developed a method of wrapping ads around the content, at scale. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Stands CEO Roy Rosenfeld

Stands CEO Roy Rosenfeld tells WIT Strategy Partner Bill Brazell that ad blockers will bring us a future of fewer but more valuable ads. Rosenfeld argues that ad blockers focus more on streamlining their experience than on blocking ads. 90% of the people who use the Stands tool opt *in* to seeing ads — and… Continue reading »

People of Ad Tech: Upstream Group CEO Doug Weaver

Upstream Group Founder and CEO Doug Weaver tells WIT Strategy Partner Bill Brazell that while sales is always a solitary profession — “it’s you and your number” — the automated algorithms of ad tech can make it even more so. Drawing on deep experience, Weaver urges salespeople to avoid bragging about their product right off… Continue reading »

The Massive Opportunity In Guiding SMB Marketers into Mobile

The mobile web has long since passed its tipping point. Approximately two-thirds of Americans own a smartphone, and they spend a considerable amount of time using that phone for online content. More than three-quarters of the top digital news websites now receive more traffic from mobile devices than desktop computers, indicating that mobile web presence… Continue reading »

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