Direct Response

This category contains 2 posts

People of Ad Tech: PebblePost CEO Lewis Gersh

PebblePost CEO Lewis Gersh tells WIT Strategy Partner Bill Brazell how he and his partner invented programmatic direct mail, which enables advertisers to send paper mail to website visitors. If mail recipients return to the site to check out that product again, PebblePost measures that, too. The results — 20% response, and more than 40%… Continue reading »

Why Is The Internet Overrun With Clickbait?

Early in my career, I was analyzing some digital campaign data across multiple clients, trying to glean an insight or two we could put into a best practices document.  With the help of my boss, I found it. At the time, Click Through Rate was king and most advertisers were treating digital like a direct… Continue reading »

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