digital

This category contains 19 posts

How to Filter Bias from your Media Plans

  On our way to becoming media generalists, we are first specialists.  And the medium we first specialize in can hold a special place in our hearts like a first summer crush. But solid rationale and a wide range of considerations are the drivers of successful campaigns, and letting our feelings get in the way… Continue reading »

Dismantling Accordion Media

“It does this,” he said, pulling his hands apart and then clasping them together repeatedly.  To me, it looked like he was playing an invisible accordion.  I was at my first agency gig, and this was one of my coworkers explaining how media planning and buying functions move from centers of excellence within a holding… Continue reading »

Digital Marketing to the Ultra-Rich

If you’re marketing to the ultra-rich, don’t expect much of the market research conducted against “affluents” to be much help. Occasionally, a marketer will be called upon to find ways to reach the not-merely-rich set.  Not the folks considering a Maserati automobile or a Rolex watch, but the kinds of people who might consider purchasing… Continue reading »

How Low Cost Social Media Solutions Can Optimize Your Brand’s Social Presence

  By: Nicholas ReisGerzog Social media has been expanding rapidly in recent years, and has been propelled to the forefront of online advertising space. According to Statista, 78% of Americans are currently active on social media in some capacity and agencies are starting to take notice. As reported by Business Insider, social media spending grew an… Continue reading »

The Digital Evolution of Pharma Marketing

The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »

Programmatic Television Buying

If you stick around long enough, generally speaking, you’ll experience a tried and true proven way of doing something that can, and will, be enhanced by technology.  Such is the case when talking about the art and science of television buying and negotiations. Until recently, the buying of nearly $70 billion dollars in television was… Continue reading »

In Defense of Spill

By: Tom Hespos “Targeting at scale” – The role many digital marketers ascribe to digital display. How a precise and measurable medium like digital ends up playing second fiddle to television when it comes to the awareness heavy-lifting chores of brand advertising campaigns is counter-intuitive.  Digital is elegant and malleable, while television is fairly rigid… Continue reading »

Considerations for Global Paid Search: One Size Does NOT Fit All!

By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

First-Party Data and The Importance of Data-Sharing Trends

By Maor Sadra, Managing Director, AppLift An increasing number of mobile advertisers are opting to share first-party data with their advertising providers to drive better results for their campaigns through improved audience targeting and to combat fraud. But in the ad tech industry, data is gold and privacy paramount, so the decision to share data should… Continue reading »

Sponsor

Sponsor