Digital Platform

This category contains 9 posts

Hiding Behind Garden Walls

When have walled gardens ever been good for digital advertising? As an industry, we are doomed to repeat our history with walled gardens because we haven’t learned from it sufficiently.  The truth is that most ad-supported walled gardens end up dying after marketers struggle to measure them and either can’t come to any meaningful conclusion… Continue reading »

The Digital Evolution of Pharma Marketing

The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »

Is a Second Digital Winter Looming?

By Tom Hespos Take a look at the most senior person on your digital staff – the one who lived through the first dot com boom.  Has she been anxious lately?  Here’s why. I can’t overstate the effect the bursting of the dot com bubble in the latter part of 2000 had on the people… Continue reading »

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

Mobile Video Has Hit a Tipping Point: Here’s What That Means for Brands

By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

People of Ad Tech: BlurbIQ CEO Scott Reese

BlurbIQ CEO Scott Reese tells WIT Strategy‘s Bill Brazell that he got into the advertising business because he hated advertising. Reese explains that gamification can induce people to pay attention to ads, and announces that BlurbIQ will soon release an industry-first image content discovery platform. The platform will enable advertisers to easily add images that… Continue reading »

PulseConnect Rebrands as PostUp

 Tony D’anna is currently the CEO at PostUp, an email marketing service including list development, social integration, and detailed analytics. Prior to PulseConnect, Tony served as Vice President of the Unicast division at Enliven Marketing Technologies. The Makegood recently spoke with D’anna about the relaunch of PostUp. The Makegood: Congratulations on the relaunch of PostUp. What was the… Continue reading »

Digital Throttle Revs its Engines with ReactX

 Bryan Robb is the Founder and President of Digital Throttle, a vertical ad network that provides online advertising solutions across a highly-focused community of websites. Prior to founding Digital Throttle, Robb led aftermarket online sales for Source Interlink Media, the parent company of over 60 iconic brands such as Hot Rod, Motor Trend, and Motorcyclist. The Makegood recently spoke with… Continue reading »

SightSoundEmotion: A New Home for Cause-Based Video Content

 Corey Weiner is currently the COO of Jun Group. The company gets millions of people to see branded content through two products: traffic and video. Weiner helped found Jun Group whilst in High School, and worked with the company throughout college. He was also a consultant for both Sony and the Federal Government. Ellyn Fisher is the Vice… Continue reading »

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