Digital Media

This category contains 97 posts

Is Ad Tech Worthless? Yes, If All It Accomplishes Is Efficient Ways To Buy Worthless Inventory

For all the advances in data, targeting and algorithms, it’s a surprise that the digital media industry continues to focus on technological advancements, while ignoring the ultimate goal of brand advertising—to make meaningful connections with people. Today, along with everyone else in the industry, digital brand marketers can utilize first and third-party data to access… Continue reading »

From the Broadway Dream to Digital Advertising

As President of Digital it is Shenan Reed’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America. A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data… Continue reading »

Videonomics helps advance the video marketing business

Industry veteran Rick Parkhill joined Videonomics earlier this week as CEO. Previously, Rick was the founder and CEO of iMedia Communications, having created the iMedia Brand and Agency Summits in 2001. Rick’s media and event career date back to 1989 and include the launch of leading publications including: InfoText, ResponseTV, and DigiTrends, and events such… Continue reading »

Advertiser vs. Agency Debate – Part III – Follow the Money

Last month, Nancy Hill, CEO of the American Association of Advertising Agencies, published an article in The Wall Street Journal’s CMO Today column titled “Why Agencies are Starved for Talent” which indicted low compensation rates as the culprit in the talent crisis at advertising agencies today. In response, Bob Liodice, CEO of the Association of… Continue reading »

When will digital technology change up the boring ads we see on our daily commutes?

 My commute into Manhattan consists of a round-trip ride on Metro-North to and from Westchester. Since I’m in the advertising business, I’m always on the lookout for interesting ads that stand out in a sea of others that we are exposed to each day.   Like so many of my other colleagues who come into New… Continue reading »

The Changing “Who, What, Where and When” of Media

 Every week brings a new set of headlines as digital media ad sales continue to go through remarkable change – and not all of it positive for publishers. In the past few weeks and months, we’ve seen CROs and heads of sales be asked to move on or be ousted, complete direct sales teams eliminated,… Continue reading »

PulseConnect Rebrands as PostUp

 Tony D’anna is currently the CEO at PostUp, an email marketing service including list development, social integration, and detailed analytics. Prior to PulseConnect, Tony served as Vice President of the Unicast division at Enliven Marketing Technologies. The Makegood recently spoke with D’anna about the relaunch of PostUp. The Makegood: Congratulations on the relaunch of PostUp. What was the… Continue reading »

Creativity Takes Reign

 Martin Cass is currently the CEO of Assembly, a the media agency of record for AMC and responsible for generating engagement with some of today’s most popular shows. Prior to Assembly, Cass was Carat, as well as across Europe at some of the recognizable brands. The Makegood recently spoke with Cass about his provocative viewpoints on creativity and… Continue reading »

Do Upfronts Make Sense in the Programmatic Age? Not So Much.

Upfronts are upon us. And once again it’s clear just how far digital has come when compared to TV. Where brand dollars are concerned, digital is clambering for its rightful place at the table. Historically, brands have loved the TV upfronts. They showcase content for brands, and allow them to buy commercial time to reach… Continue reading »

Can Native Advertising Scale without Going Broke?

 Native advertising is one of today’s fastest growing trends in digital media. Not a day passes without a bunch of news stories covering native advertising. Pew Research Center’s 2013 State of the News Media Report found that “though it remains small in dollars, the category’s growth rate is second only to that of video. Sponsorship… Continue reading »

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