Digital Media

This category contains 77 posts

NAI Achieves Highest Level of Member Compliance in Consumer Privacy

 Noga Rosenthal is currently the General Counsel, VP for Compliance and Policy at the NAI, the leading self-regulatory association comprised exclusively of 3rd party digital advertising companies. Noga was previously SVP of 24/7 Media and Media Innovation Group. The Makegood recently spoke with Noga about NAI’s high level of member compliance. The Makegood: Congratulations on achieving such… Continue reading »

3Q Acquires iSearch to Combine Data and Personalized Advertising

 Scott Rayden is the Founder of iSearch, a company recently acquired by 3Q. The two companies combined create an exceptional Search and Digital foundation for advertisers. Prior to founding iSearch, Rayden was a part of two of the country’s largest marketing agencies, Quinstreet and LeadClick Media. The Makegood recently spoke with Rayden about 3Q’s acquisition… Continue reading »

Taking Viewability from Idea to Reality

 Jag Duggal is currently the Senior Vice President of Product Management at Quantcast, a digital advertising company, specializing in audience measurement and real-time advertising. Duggal brings exceptional experience as the leader of the development and commercialization of one of Google’s most important display products. In 2012, 1.8 trillion display ads were paid for but not seen.… Continue reading »

Scott Portugal of PulsePoint Talks about the Team’s Expansion, Promotes Jay Wolff to VP Agency and Brand Partnerships

  Scott Portugal currently runs global business development for PulsePoint, a digital media & technology firm based in New York. Prior to PulsePoint, Mr. Portugal was Chief Revenue Officer for TRAFFIQ, a leading media buying platform, where he created partnerships with leading agency holding companies as well as helped launch TRAFFIQ L.A., their Latin American joint… Continue reading »

CEO Rajeev Raman on Technology Utilized at 1 Mainstream

 Rajeev Raman is currently the CEO at 1 Mainstream, is a cloud-based digital TV distribution platform for broadcasters and operators optimized for deploying HD services in weeks across the most popular TV, game console, tablet and Web devices. Raman is an experienced entrepreneur, but has previous experience as Head of Product at Roku, and VP of… Continue reading »

CEO and Founder Bill Lederer on Launch of MediaCrossing

William A. (“Bill”) Lederer is the Founder, Chairman and CEO of MediaCrossing, a firm that leverages Wall Street and Madison Avenue innovation and best practices combined with deep, specific audience and contextual data and analytics. Prior to founding MediaCrossing, Lederer was the Divisional CEO with Kantar. The Makegood recently spoke with Lederer about the launch… Continue reading »

RAPP Vet Rik Haslam Becomes SVP Executive Creative Director

 Rik Haslam is currently the Senior Vice President Executive Creative Director at RAPP, a world-leading customer experience agency driven by data, inspired by culture and enabled by technology. Haslam has spent over seven years at RAPP, where he was most recently Chief Creative Officer of RAPP’s UK office. The Makegood recently spoke with Haslam about his new position.… Continue reading »

MediaMath Launches OPEN Buyer Certification Program

 Greg Williams is currently the Senior VP of OPEN Partnerships, as well as a Co-founder of MediaMath, a digital marketing technology development company that offers deep industry expertise, allowing marketers to communicate with consumers individually and on scale. Prior to co-founding MediaMath, Williams led advertising media strategy for global brands. The Makegood recently spoke with Williams… Continue reading »

What the Catchy Lyrics of “Closing Time” (and Axl Rose) Teach Us About the Perception of Digital Advertising

 “It’s just that you’re about to do something out of the ordinary. And after you do something like that, the everyday look of things might seem to change a little. Things may look different to you than they did before.” ― Haruki Murakami, 1Q84 When I was a freshman in college in 1989, my first road trip was… Continue reading »

Raj Gill on the Importance of Digital Media in Automotive Industry

 Raj Gill is currently the Vice President of Automotive at Adconion Direct, a worldwide leader in the cross channel digital advertsing space. Gill will handle sales and product marketing functions at Adconion. He has previous experience at Team Detroit, a global agency group that services Ford Motor Company. The Makegood recently spoke to Gill regarding… Continue reading »