Digital Media

This category contains 130 posts

Programmatic Television Buying

If you stick around long enough, generally speaking, you’ll experience a tried and true proven way of doing something that can, and will, be enhanced by technology.  Such is the case when talking about the art and science of television buying and negotiations. Until recently, the buying of nearly $70 billion dollars in television was… Continue reading »

In Defense of Spill

By: Tom Hespos “Targeting at scale” – The role many digital marketers ascribe to digital display. How a precise and measurable medium like digital ends up playing second fiddle to television when it comes to the awareness heavy-lifting chores of brand advertising campaigns is counter-intuitive.  Digital is elegant and malleable, while television is fairly rigid… Continue reading »

Consolidation Is Key For Global Campaigns

By: Tom Hespos It’s time for agencies to stop believing that advertisers are impressed by multinational agency networks when it comes to their global campaigns. When pressed about what makes these networks so good at what they do, large agencies often make vague references to “local nuances” of the markets they serve.  While that may… Continue reading »

Why Color Choice Can Impact Ad Performance

By John Weisgerber, SVP Sales, GumGum Your color choices can have a huge impact on campaign performance because 85 percent of people cite color as the main reason why they buy a particular product. There are longstanding theories in advertising and branding that specific colors connote universal feelings and emotions, and elicit specific behaviors. When… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

Google Reveals Their Top 3 Search Ranking Factors

By Oliver J. Nelson Google announced last month their top three considerations used to determine a websites rank: onsite content, links, and RankBrain. RankBrain should be no surprise – we knew this was at least in the top three. Nevertheless, this is the first time we have gained this type of insight into how Google assigns… Continue reading »

Marketers Are About to Break the Big Data Bottleneck, But Then What?

By Ray Duong, GM, Optimizer at Lotame Today, there’s no shortage of Big Data available to marketers. But for all the automation in collecting Big Data, marketers are still building and optimizing audiences manually through trial and error. The result is a costly Big Data bottleneck that undermines the value of a data-driven media strategy.… Continue reading »

TV Buys In An Election Year

By: Amanda Fiore Do you know what political ads could be doing to your TV buy? 2016 has proved be a year of political frenzy, to say the least. As the presidential election comes into full swing, so do the political advertising competitions, especially when it comes to television. Time and time again, political campaigns… Continue reading »

First-Party Data and The Importance of Data-Sharing Trends

By Maor Sadra, Managing Director, AppLift An increasing number of mobile advertisers are opting to share first-party data with their advertising providers to drive better results for their campaigns through improved audience targeting and to combat fraud. But in the ad tech industry, data is gold and privacy paramount, so the decision to share data should… Continue reading »

Swimming Upstream: The Growing Power of Video Streaming

Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

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