Digital Media

This category contains 102 posts

Google & Twitter Sitting in a Tree

Ignore for now the advertising opportunities that may come along with the recent deal Twitter and Google made; those opportunities will show themselves in due time. What matters for brands today are the issues that can arise from Google amplifying the voices of average Twitter users. Without specific guidelines, the wild west landscape this deal… Continue reading »

People of Ad Tech: Varick Media Management’s Jim Caruso

Varick Media Management VP of Product Strategy Jim Caruso explains that ‘transparency’ has become a loaded word, why value may be a more important goal — and describes recent progress in programmatic TV and native.

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

Understanding Agency Global Capabilities

How much do global offices of larger agencies really collaborate on a global piece of business? Not surprisingly, it has a lot to do with how the bigger company is structured and things may not always be as they seem. When an agency says they have feet on the ground in other countries in a… Continue reading »

The Makegood: 2014 Year in Review

As 2014 begins to wind down there seems to be a ‘year in review’ article or list around every corner. So the staff at The Makegood figured we would jump on the bandwagon and take a trip down memory lane ourselves. We kicked back, grabbed some eggnog, reread every article and discussion, and consulted our analytics data… Continue reading »

Is Ad Tech Worthless? Yes, If All It Accomplishes Is Efficient Ways To Buy Worthless Inventory

For all the advances in data, targeting and algorithms, it’s a surprise that the digital media industry continues to focus on technological advancements, while ignoring the ultimate goal of brand advertising—to make meaningful connections with people. Today, along with everyone else in the industry, digital brand marketers can utilize first and third-party data to access… Continue reading »

From the Broadway Dream to Digital Advertising

As President of Digital it is Shenan Reed’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America. A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data… Continue reading »

Videonomics helps advance the video marketing business

Industry veteran Rick Parkhill joined Videonomics earlier this week as CEO. Previously, Rick was the founder and CEO of iMedia Communications, having created the iMedia Brand and Agency Summits in 2001. Rick’s media and event career date back to 1989 and include the launch of leading publications including: InfoText, ResponseTV, and DigiTrends, and events such… Continue reading »

Advertiser vs. Agency Debate – Part III – Follow the Money

Last month, Nancy Hill, CEO of the American Association of Advertising Agencies, published an article in The Wall Street Journal’s CMO Today column titled “Why Agencies are Starved for Talent” which indicted low compensation rates as the culprit in the talent crisis at advertising agencies today. In response, Bob Liodice, CEO of the Association of… Continue reading »

When will digital technology change up the boring ads we see on our daily commutes?

 My commute into Manhattan consists of a round-trip ride on Metro-North to and from Westchester. Since I’m in the advertising business, I’m always on the lookout for interesting ads that stand out in a sea of others that we are exposed to each day.   Like so many of my other colleagues who come into New… Continue reading »

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