Digital Media

This category contains 112 posts

Has Digital Blown Its Second Chance?

“You’re not going to be ready,” half-smiled Bob Garfield over a decade ago. According to his Chaos Theory, the broadcast model was going to collapse before digital had the wherewithal to scale campaigns to any sort of size that mattered.  As far as problems go, this was a good one for digital to have. It… Continue reading »

Deep Integration Breathes New Life into Bing

.   Last year, Oliver Nelson warned us against ignoring Bing when running paid search, a move which had become popular with agencies as Google continued to dominate the market. His advice has become even more important as Microsoft begins rolling out Windows 10. Bing Ads anticipates 10% – 15% more search volume by September… Continue reading »

Transparency and Viewability: Why the Answers Aren’t So Clear

The calls for transparency in the digital advertising space have only increased in number and volume over the last three years. The trouble is no one seems to have precisely the same definition of transparency. For some, transparency relates to viewability and an in-depth understanding of where ads are shown. For others, it refers to… Continue reading »

People of Ad Tech: Reporter Todd Wasserman

Freelance writer Todd Wasserman tells WIT Strategy‘s Bill Brazell that he recently left a business-editor post at Mashable to strike out on his own. A column at U.K.-based Campaign Magazine and regular work for The Economist Intelligence Unit help structure his week, while leaving time for him to pitch other ideas. Wasserman has useful advice… Continue reading »

People of Ad Tech: Adsmovil CEO Alberto Pardo on the Hispanic Mobile Exchange

Adsmovil Founder and CEO Alberto “Banano” Pardo tells WIT Strategy‘s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones. Adsmovil, which serves large publishers such as Univision and Telemundo, partnered with PubMatic to launch the programmatic exchange. As Pardo explains, the… Continue reading »

The Agency Review Shuffle

In the last few weeks, some of the nation’s – the world’s – largest advertisers have announced putting up their media accounts for review. Johnston & Johnston, Sony, General Mills… Coca-Cola, Unilever and L’Oreal announced doing the same thing not long before that. These companies represent billions of dollars. That’s right, billions with a “b.”… Continue reading »

People of Ad Tech: “YouthNation” Author Matt Britton

MRY founder and CEO Matt Britton tells WIT Strategy‘s Bill Brazell about his hot new book, “YouthNation: Building Remarkable Brands in a Youth-Driven Culture.” Among the insights Matt shares here: Young people are now driving the entire economy in a way that’s never been seen before; “Barbell Economics” reflects the erosion of the middle class… Continue reading »

5 Things I Learned About Media From Homebrewing

I have been an avid home-brewer for almost as long as I have been in the media industry. Much like my media career, my brewing background is diverse and there is no beer style I won’t try to brew. There are some styles I prefer making (pilsners, & lagers) and some I hate (IPAs) but it… Continue reading »

People of Ad Tech: Rayno Report’s R. Scott Raynovich

Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM. Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with… Continue reading »

Europe’s Opt-In Dystopia

There’s a trade war brewing between the U.S. and Europe over the future of digital media – and Europe has fired its first shot. Interestingly, the weapon du jour in this trade war is privacy. And much like the infamous Maginot line, the tactics used in this war are very likely to be circumvented. Europe… Continue reading »