Digital Media

This category contains 92 posts

The Changing “Who, What, Where and When” of Media

 Every week brings a new set of headlines as digital media ad sales continue to go through remarkable change – and not all of it positive for publishers. In the past few weeks and months, we’ve seen CROs and heads of sales be asked to move on or be ousted, complete direct sales teams eliminated,… Continue reading »

PulseConnect Rebrands as PostUp

 Tony D’anna is currently the CEO at PostUp, an email marketing service including list development, social integration, and detailed analytics. Prior to PulseConnect, Tony served as Vice President of the Unicast division at Enliven Marketing Technologies. The Makegood recently spoke with D’anna about the relaunch of PostUp. The Makegood: Congratulations on the relaunch of PostUp. What was the… Continue reading »

Creativity Takes Reign

 Martin Cass is currently the CEO of Assembly, a the media agency of record for AMC and responsible for generating engagement with some of today’s most popular shows. Prior to Assembly, Cass was Carat, as well as across Europe at some of the recognizable brands. The Makegood recently spoke with Cass about his provocative viewpoints on creativity and… Continue reading »

Do Upfronts Make Sense in the Programmatic Age? Not So Much.

Upfronts are upon us. And once again it’s clear just how far digital has come when compared to TV. Where brand dollars are concerned, digital is clambering for its rightful place at the table. Historically, brands have loved the TV upfronts. They showcase content for brands, and allow them to buy commercial time to reach… Continue reading »

Can Native Advertising Scale without Going Broke?

 Native advertising is one of today’s fastest growing trends in digital media. Not a day passes without a bunch of news stories covering native advertising. Pew Research Center’s 2013 State of the News Media Report found that “though it remains small in dollars, the category’s growth rate is second only to that of video. Sponsorship… Continue reading »

Digital Throttle Revs its Engines with ReactX

 Bryan Robb is the Founder and President of Digital Throttle, a vertical ad network that provides online advertising solutions across a highly-focused community of websites. Prior to founding Digital Throttle, Robb led aftermarket online sales for Source Interlink Media, the parent company of over 60 iconic brands such as Hot Rod, Motor Trend, and Motorcyclist. The Makegood recently spoke with… Continue reading »

SightSoundEmotion: A New Home for Cause-Based Video Content

 Corey Weiner is currently the COO of Jun Group. The company gets millions of people to see branded content through two products: traffic and video. Weiner helped found Jun Group whilst in High School, and worked with the company throughout college. He was also a consultant for both Sony and the Federal Government. Ellyn Fisher is the Vice… Continue reading »

Killing Ourselves with Buzzphrases

It’s long been a criticism in digital media that sellers and buyers alike make things way more complicated than they need to. In no place is that more evident than the buzz phrases we use to describe emerging tactics.  “Native Advertising,” “Responsive Design,” “Programmatic Buying” – whatever the term we invent, it’s sure to confuse… Continue reading »

Sherpa Digital Media Welcomes New Managing Director

 Phil Goldby is currently the Managing Director of EMEA at Sherpa Digital Media, a digital media solutions, infrastructure services, and media intelligence company that caters to global organizations. Prior to joining Sherpa Digital Media, Goldby led Reed Elsevier’s multimedia team as the Director of Enterprise Multimedia. The Makegood recently spoke with Goldby about his new position. The… Continue reading »

Media iQ Wins Best Digital Trading Team Award

 Paul Silver is currently the Chief Strategy Officer at Media iQ, global, real-time trading specialists, powered by advanced predictive analytics, designed to drive ROI and deeper insights. Prior to Media iQ, Silver ran his own ad tech consultancy, and moved to Media iQ for a greater challenge. The Makegood recently spoke with Silver about the company’s recently being… Continue reading »