Digital Media

This category contains 106 posts

People of Ad Tech: “YouthNation” Author Matt Britton

MRY founder and CEO Matt Britton tells WIT Strategy‘s Bill Brazell about his hot new book, “YouthNation: Building Remarkable Brands in a Youth-Driven Culture.” Among the insights Matt shares here: Young people are now driving the entire economy in a way that’s never been seen before; “Barbell Economics” reflects the erosion of the middle class… Continue reading »

5 Things I Learned About Media From Homebrewing

I have been an avid home-brewer for almost as long as I have been in the media industry. Much like my media career, my brewing background is diverse and there is no beer style I won’t try to brew. There are some styles I prefer making (pilsners, & lagers) and some I hate (IPAs) but it… Continue reading »

People of Ad Tech: Rayno Report’s R. Scott Raynovich

Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM. Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with… Continue reading »

Europe’s Opt-In Dystopia

There’s a trade war brewing between the U.S. and Europe over the future of digital media – and Europe has fired its first shot. Interestingly, the weapon du jour in this trade war is privacy. And much like the infamous Maginot line, the tactics used in this war are very likely to be circumvented. Europe… Continue reading »

Google & Twitter Sitting in a Tree

Ignore for now the advertising opportunities that may come along with the recent deal Twitter and Google made; those opportunities will show themselves in due time. What matters for brands today are the issues that can arise from Google amplifying the voices of average Twitter users. Without specific guidelines, the wild west landscape this deal… Continue reading »

People of Ad Tech: Varick Media Management’s Jim Caruso

Varick Media Management VP of Product Strategy Jim Caruso explains that ‘transparency’ has become a loaded word, why value may be a more important goal — and describes recent progress in programmatic TV and native.

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

Understanding Agency Global Capabilities

How much do global offices of larger agencies really collaborate on a global piece of business? Not surprisingly, it has a lot to do with how the bigger company is structured and things may not always be as they seem. When an agency says they have feet on the ground in other countries in a… Continue reading »

The Makegood: 2014 Year in Review

As 2014 begins to wind down there seems to be a ‘year in review’ article or list around every corner. So the staff at The Makegood figured we would jump on the bandwagon and take a trip down memory lane ourselves. We kicked back, grabbed some eggnog, reread every article and discussion, and consulted our analytics data… Continue reading »

Is Ad Tech Worthless? Yes, If All It Accomplishes Is Efficient Ways To Buy Worthless Inventory

For all the advances in data, targeting and algorithms, it’s a surprise that the digital media industry continues to focus on technological advancements, while ignoring the ultimate goal of brand advertising—to make meaningful connections with people. Today, along with everyone else in the industry, digital brand marketers can utilize first and third-party data to access… Continue reading »

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