digital innovation

This category contains 10 posts

The Digital Evolution of Pharma Marketing

The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

Is a Second Digital Winter Looming?

By Tom Hespos Take a look at the most senior person on your digital staff – the one who lived through the first dot com boom.  Has she been anxious lately?  Here’s why. I can’t overstate the effect the bursting of the dot com bubble in the latter part of 2000 had on the people… Continue reading »

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

People of Ad Tech: PebblePost CEO Lewis Gersh

PebblePost CEO Lewis Gersh tells WIT Strategy Partner Bill Brazell how he and his partner invented programmatic direct mail, which enables advertisers to send paper mail to website visitors. If mail recipients return to the site to check out that product again, PebblePost measures that, too. The results — 20% response, and more than 40%… Continue reading »

People of Ad Tech: BlurbIQ CEO Scott Reese

BlurbIQ CEO Scott Reese tells WIT Strategy‘s Bill Brazell that he got into the advertising business because he hated advertising. Reese explains that gamification can induce people to pay attention to ads, and announces that BlurbIQ will soon release an industry-first image content discovery platform. The platform will enable advertisers to easily add images that… Continue reading »

People of Ad Tech: Sense360’s Eli Portnoy

Sense360 Co-founder and CEO Eli Portnoy tells WIT Strategy‘s Bill Brazell how cell-phone gyroscopes and accelerometers can work with GPS to give marketers and app makers a much more granular understanding of what cell-phone users are doing, and therefore what experiences may appeal to them. Portnoy explains a number of ways his company protects consumer… Continue reading »

People of Ad Tech: Econsultancy’s Stefan Tornquist

Econsultancy VP of Research Stefan Tornquist tells WIT Strategy‘s Bill Brazell that too many companies think they handle customer service well. Their customers disagree. Tornquist explains how companies could use technology to strengthen relationships with customers. He suggests that companies start using real-time data, customization and geolocation to create uniquely valuable connections with customers, rather… Continue reading »

Programmatic Media at Core of Agency Reviews

North of $25 Billion in media business is now up for grabs, and the industry pundits are hedging their bets when it comes to their theories as to why. It would be easy to simply take at face value some of the reasons marketers claim are catalysts for the insane number of reviews going on. … Continue reading »

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