Digital Advertising

This category contains 217 posts

The Three Biggest Lies of Hypertargeted Digital Campaigns

By: Tom Hespos With the digital ad industry’s pivot to programmatic ad buying, you’re probably deluged by a sea of potential programs for your brand, many indistinguishable from the another. The key to the “me too” syndrome that permeates the latest group of targeted programs is the data used to focus the program’s working media.… Continue reading »

The Fix: @Sense

The Fix: @Sense by Dave Ruppel PowerPoint presentations. You get them at every reporting meeting. One per month. Really, it’s more like 4 per month. With your current media campaign, you have 4 different partners all responsible for different pieces: one for display, one for search, another handling social, and a fourth responsible for a… Continue reading »

The Conference Effect

In the US alone, more than 6,000 medical conferences will be taking place this year. That’s 6,000 opportunities for pharma advertisers to get their brand in front of eager physicians, who are making the choice to travel from coast to coast, all in the name of education. Medical conferences have a unique role, in that… Continue reading »

Dismantling Conspiracy Theories About Voice Data and Targeted Ads

I can’t go a week without hearing about how some acquaintance of mine believes his devices are listening to him and using voice data to send targeted ads his way. In the days before walled gardens and closed ad platforms, an ad targeting expert would have had little trouble convincing someone of the possibility that… Continue reading »

Most Popular Articles of the Year: 2017

As we approach the end of another year, it’s time for us to look back at the most popular articles of 2017. These were contributed by brilliant and talented workers in the marketing field, and include insights into pharma marketing, the use of social media, programmatic data, television marketing, and advertising at conferences. Thank you… Continue reading »

You Talking To Meme?

By: Lynnsey Rijos If you haven’t been living under a rock, you’re aware of the term “meme”.  What many may not know is that “meme” was a term originally coined by biologist and author, Richard Dawkins in 1976. According to him, a meme is defined as “an idea, behavior, or style that spreads from person… Continue reading »

The Art of Pharma Blogging

By: Amanda Fiore The pharmaceutical industry tends to be a few steps behind when it comes to marketing innovation. Unlike the retail or automobile industries, pharma must tread lightly when challenging marketing norms. While a social or blog presence may seem like a no brainer in the promotion of consumer-packaged goods, those outlets push pharma… Continue reading »

Amazon In The Pharma Space

By: Lynnsey Rijos The recent announcement of Jeff Bezos nabbing the title of richest man in the world is not the only Amazon-related news to stir up a buzz. There have been talks in the industry about Amazon dipping its toe into pharma waters for a little while now. Considering Amazon continuously makes moves that… Continue reading »

Fixing Your SEO Strategic Process

By: Martin Cahill When it’s time to update your website and invest in SEO, how do you start? How many times have you reached out for links with no response? How many times have you tried optimizing your tags, and seeing no results in organic? How many “SEO 101,” articles do you read before you… Continue reading »

The Reality of Hospital Marketing in 2017

By: Amanda Fiore Today, it seems that hospital systems are popping up out of thin air. The large hospital players are not only buying up smaller community hospitals to join their ever-growing network, but also expanding their geographic footprint outside the New York City limits. It is no surprise that these extensive hospital systems are… Continue reading »