devices

This category contains 12 posts

How to Filter Bias from your Media Plans

  On our way to becoming media generalists, we are first specialists.  And the medium we first specialize in can hold a special place in our hearts like a first summer crush. But solid rationale and a wide range of considerations are the drivers of successful campaigns, and letting our feelings get in the way… Continue reading »

How Low Cost Social Media Solutions Can Optimize Your Brand’s Social Presence

  By: Nicholas ReisGerzog Social media has been expanding rapidly in recent years, and has been propelled to the forefront of online advertising space. According to Statista, 78% of Americans are currently active on social media in some capacity and agencies are starting to take notice. As reported by Business Insider, social media spending grew an… Continue reading »

Considerations for Global Paid Search: One Size Does NOT Fit All!

By: Oliver Nelson Everyone knows Europeans use search engines the same way Americans do, right? Perhaps surprisingly, that is not the truth! While cookie cutters may mystify (some say make) the baker, they fail miserably when it comes to successful digital marketing. Paid search is a great example of this: too often advertisers try and… Continue reading »

First-Party Data and The Importance of Data-Sharing Trends

By Maor Sadra, Managing Director, AppLift An increasing number of mobile advertisers are opting to share first-party data with their advertising providers to drive better results for their campaigns through improved audience targeting and to combat fraud. But in the ad tech industry, data is gold and privacy paramount, so the decision to share data should… Continue reading »

Content Marketing Deserves Paid Support

By: Tom Hespos Websites.  Facebook pages.  YouTube channels.  Mobile apps.  What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »

Is a Second Digital Winter Looming?

By Tom Hespos Take a look at the most senior person on your digital staff – the one who lived through the first dot com boom.  Has she been anxious lately?  Here’s why. I can’t overstate the effect the bursting of the dot com bubble in the latter part of 2000 had on the people… Continue reading »

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

Mobile Video Has Hit a Tipping Point: Here’s What That Means for Brands

By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

People of Ad Tech: Lotame CEO Andy Monfried

Lotame CEO Andy Monfried tells WIT Strategy‘s Bill Brazell about the two methods of cross-device targeting: deterministic and probabilistic. Companies like Lotame make matches using unstructured data nuggets to tie devices together — relying on location, IP, and browsing habits to make it likely the two devices are linked. Lotame works on a number of… Continue reading »

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