data unification

This category contains 4 posts

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

People of Ad Tech: James Curran of STAQ

STAQ CEO and Cofounder James Curran explains why he created a system that automates the collection and aggregation of reporting and line-item information for publishers and marketers, how STAQ cooperates with other systems, and the operational nightmare that can result from the new focus on viewability.

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

The Question Every CMO Should Be Able to Answer: Do You Have a Master Marketing Technology Strategy?

In 2012, Gartner predicted that by 2017, CMOs would spend more on IT than their counterpart CIOs.  Since then, we’ve seen a significant increase in the consumption and deployment of marketing technologies, by marketers. With that sharp increase, however, come a number of important questions: Do CMOs know the ROI of their marketing technology spend?… Continue reading »

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