Data Science

This category contains 7 posts

Telemedicine: A New Level of Patient Care

Do you live in a location where the nearest hospital is 30+ miles away? Do you live a busy, hectic lifestyle where normal doctor hours are not conducive to your schedule? Are you, or someone you know, incapable of physically going to see a doctor on a regular basis? Answering yes to any of these… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Are You a Human CEO Ben Trenda tells WIT Strategy Partner Bill Brazell that Internet traffic today is less than 50% human. 175 million phony Facebook profiles create fake posts and Likes to pilfer from brands. Are You a Human studies the way real people type, surf the web, and hold their cell phones, using… Continue reading »

Marketers Are About to Break the Big Data Bottleneck, But Then What?

By Ray Duong, GM, Optimizer at Lotame Today, there’s no shortage of Big Data available to marketers. But for all the automation in collecting Big Data, marketers are still building and optimizing audiences manually through trial and error. The result is a costly Big Data bottleneck that undermines the value of a data-driven media strategy.… Continue reading »

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

Why Trueffect Is Banking On First-Party Data

Finn Faldi is a veteran of the digital space, having held management positions at Yahoo, United Online and Datalogix, to name a few.  He is currently CEO at Trueffect, a data and measurement company.   The Makegood: What does Trueffect do, and how has the company been innovative in the display ad technology industry? We’re a first-party… Continue reading »

Genesis Media Partners with Bud Mishra

 Mark Yackanich is currently the CEO of Genesis Media, an online video technology company that enables users to pay for content and services targeted on brand messages. Prior to Genesis, Yackanich was the CEO of MegaPhone Labs and VP and Head of Corporate Strategy for NBC’s Local Media Division. The Makegood recently spoke with Yackanich about… Continue reading »

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