Data-driven creative ads

This category contains 5 posts

People of Ad Tech: Bombora CEO Erik Matlick

Bombora CEO Erik Matlick tells WIT Strategy Partner Bill Brazell that marketers, who need both quality and scale, often find that companies offer only one. Bombora organizes data that shows behavioral intent, enabling marketers to figure out which companies may be on the verge of a big purchase. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

People of Ad Tech: DWA CEO Bob Ray

DWA CEO Bob Ray tells WIT Strategy Partner Bill Brazell that the proper blend of data and creative can make advertising important to individual consumers. The goal is not efficiency, Ray says, but effectiveness. Ray adds that it’s important to promote diversity in every workplace, and says it’s tragic that the tech and ad industries… Continue reading »

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

People of Ad Tech: SocialCode CMO Max Kalehoff

SocialCode Chief Marketing Officer Max Kalehoff tells WIT Strategy‘s Bill Brazell that today’s smartest marketers are ‘digital first’ — that is, they use the fast learning and data of online advertising to guide marketing decisions in other media. Max explains how controlling waste may be the fastest path to ROI, and notes that the finely… Continue reading »

A Data-Driven Creative Primer: What It Means, How It Works

Data-driven creative ads have exploded across the digital marketing space, but what’s their real value, and how do they actually work? Data-driven creative ads use streams of data to customize an ad’s content or presentation in real-time, so it is of optimal relevance to its audience. The reason for this is simple: Relevant ads perform… Continue reading »

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