data collection

This category contains 8 posts

People of Ad Tech: Blackwood Seven North America CEO Mark Zamuner

Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.

Google Reveals Their Top 3 Search Ranking Factors

By Oliver J. Nelson Google announced last month their top three considerations used to determine a websites rank: onsite content, links, and RankBrain. RankBrain should be no surprise – we knew this was at least in the top three. Nevertheless, this is the first time we have gained this type of insight into how Google assigns… Continue reading »

Marketers Are About to Break the Big Data Bottleneck, But Then What?

By Ray Duong, GM, Optimizer at Lotame Today, there’s no shortage of Big Data available to marketers. But for all the automation in collecting Big Data, marketers are still building and optimizing audiences manually through trial and error. The result is a costly Big Data bottleneck that undermines the value of a data-driven media strategy.… Continue reading »

First-Party Data and The Importance of Data-Sharing Trends

By Maor Sadra, Managing Director, AppLift An increasing number of mobile advertisers are opting to share first-party data with their advertising providers to drive better results for their campaigns through improved audience targeting and to combat fraud. But in the ad tech industry, data is gold and privacy paramount, so the decision to share data should… Continue reading »

Merging a Pre-Targeting Mindset Into the Marketing Mix

By John Mracek, CEO, NetSeer So you’re a marketer who’s mastered retargeting. You’re reaching your current and former customers, anyone who has visited your website or downloaded your app, and even those who have merely done a search within your broad product category. That adds up to a large pool of prospective future converters, but… Continue reading »

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

People of Ad Tech: Qriously CRO Charles Gabriel

Qriously CRO Charles Gabriel tells WIT Strategy Partner Bill Brazell that smartphones and tablets — the most personal tech devices people have ever owned — offer the ability to learn the mindset of 1.2 billion people around the world. Qriously is currently running a consumer confidence survey in China, for example — sampling 10,000 respondents… Continue reading »

Are We All Data Analysts Now?

There isn’t a day that goes by when one of the dozens of newsletters you get from MediaPost every day hits your inbox without a headline touting the latest data-driven mash-up, team-up, partnership, or can’t-live-without-solution that will make our marketing and advertising lives better. They are all based in one form or another on taking… Continue reading »

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