data collection

This category contains 16 posts

People of Ad Tech: Lineate CEO Ben Engber

Lineate CEO Ben Engber tells WIT Strategy Partner Bill Brazell that while it’s easier to gather large amounts of data, many companies wonder what to do with it all. Engber cites an eMarketer report that 51% of companies today use 21 or more digital marketing solutions — which leads to orchestration challenges. Music: “Morning Rays”… Continue reading »

People of Ad Tech: whiteBULLET CEO Peter Szyszko

WhiteBULLET Solutions CEO Peter Szyszko tells WIT Strategy Partner Bill Brazell that many brands are inadvertently paying to advertise on sites that host illegal content. Szyszko’s company scours the web for such sites, using AI to enable programmatic bidders to evaluate site legitimacy in real time. Music: “Morning Rays” by Jim Duffy. Used with permission.

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

People of Ad Tech: Bombora CEO Erik Matlick

Bombora CEO Erik Matlick tells WIT Strategy Partner Bill Brazell that marketers, who need both quality and scale, often find that companies offer only one. Bombora organizes data that shows behavioral intent, enabling marketers to figure out which companies may be on the verge of a big purchase. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

Telemedicine: A New Level of Patient Care

Do you live in a location where the nearest hospital is 30+ miles away? Do you live a busy, hectic lifestyle where normal doctor hours are not conducive to your schedule? Are you, or someone you know, incapable of physically going to see a doctor on a regular basis? Answering yes to any of these… Continue reading »

Marketing Lessons from the U.S. Election

Depending on how you voted, you’re either cheering this week or you’re doing your best to cope with the nation’s choice for President of the United States.  But whatever your political leanings, there are several important takeaways from this election cycle that we can apply to our own campaigns.  Let’s share some learning in the… Continue reading »

The Importance of Competitive Analysis in Advertising

Today we live in a world driven by technology. With the tap of a finger or click of a mouse, a vast amount of information is readily available for just about anyone’s use, including advertisers. In our interconnected world, accessible information has given advertisers an edge like never before. They have access to insightful information… Continue reading »

Hiding Behind Garden Walls

When have walled gardens ever been good for digital advertising? As an industry, we are doomed to repeat our history with walled gardens because we haven’t learned from it sufficiently.  The truth is that most ad-supported walled gardens end up dying after marketers struggle to measure them and either can’t come to any meaningful conclusion… Continue reading »

People of Ad Tech: Blackwood Seven North America CEO Mark Zamuner

Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.

Google Reveals Their Top 3 Search Ranking Factors

By Oliver J. Nelson Google announced last month their top three considerations used to determine a websites rank: onsite content, links, and RankBrain. RankBrain should be no surprise – we knew this was at least in the top three. Nevertheless, this is the first time we have gained this type of insight into how Google assigns… Continue reading »

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